DataMentors Launches Enhanced Suite of New Mover Marketing Data Solutions
TAMPA, Fla., Sept. 13, 2016 /PRNewswire/ -- DataMentors, LLC, a leading provider of Data-as-a-Service (DaaS) and Right Time Marketing, announced the launch of its expanded suite of new mover marketing solutions. The enhanced solution provides robust capabilities to target movers across the entire move cycle, including Premovers, Premovers Under Contract and New Movers.
"Movers represent a valuable consumer segment for brands across a wide-range of industries," said Anders Ekman, CEO of DataMentors. "With their propensity for heavy spending and brand switching, reaching movers across the purchase cycle is critical. We are excited to offer a much more robust suite of mover targeting solutions at all stages of the move to drive higher response rates and greater ROI for our clients."
DataMentors' PreMover and Mover solutions go through an extensive data append and hygiene process, including standardization and DPV validation. Targeting options include:
- Relevate Premover: Target homeowners at the moment the home is placed on the market, and make contact before the competition.
- Relevate Premover Under Contract: Target homeowners when their home has a contract pending, and they enter the critical 1-6 week period when they're making valuable vendor decisions.
- Relevate Premover+: Includes Premover and Pending Premover data with additional elements available such as square footage of home and lot, year of home, dwelling unit, and new construction indicator. Also includes additional sales information including reduction in sales price date, foreclosure indicator, short-sale indicator, bank owned indicator, auction indicator, and more.
- Relevate New Mover: Target prospects once they are in their new home.
The Relevate suite of mover solutions offers multi-channel targeting capabilities including mail, phone, email and digital platforms. Data is further enhanced with an extensive range of consumer demographics to refine segmentation strategies for finely tuned messaging across channels.
For more information contact [email protected] or call 1-800-523-7346.
About DataMentors
DataMentors is the industry's leading provider of Data-as-a-Service (DaaS) and Right Time Marketing. Our comprehensive data solutions combine an integrated suite of data products, marketing technologies, and analytics to deliver: The Right Person, at the Right Moment, through the Right Channel. This makes us the Right Answer for clients seeking to grow, acquire, and retain their most profitable customers with cross-channel marketing strategies. We help companies leverage the modern data ecosystem and real-time data analytics to create a customized "always on" dataset of consumers where purchase is imminent. Recognized by Gartner for data quality for the past nine years, we provide the most powerful marketing data and technology services in the industry.
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SOURCE DataMentors, LLC
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