DataMentors Launches New Website to Promote Industry Thought Leadership on Right Time Marketing

TAMPA, Fla., June 14, 2016 /PRNewswire/ -- DataMentors, LLC, a leading provider of Data-as-a-Service (DaaS) and Right Time Marketing, today announced the launch of its new marketing community website, www.RightTimeMarketer.com. Sponsored by DataMentors, the website is designed to be a collective forum for marketing thought leaders and influencers in all industries to share their knowledge and experience of Right Time Marketing. Additional topics of focus include marketing data strategies, real time marketing, mobile and digital capabilities, and marketing analytics and technology.

"Consumers today are continuously engaging with brands through mobile, digital and social channels at the time of their choosing," said Anders Ekman, CEO of DataMentors. "Although these channels are always on and available, this doesn't necessarily mean that a pervasive, real-time mode of contact is always the most effective strategy. Rather than marketing in real-time, marketers must shift their focus to engagement at the right time, when consumers are most apt to convert."

Right Time Marketing is a sophisticated way to boost customer acquisition and retention, provide seamless customer experiences, and grow revenue by understanding a customer's characteristics, channel preferences and in-market purchase signals. Built on a foundation of rich customer data and analytics, Right Time Marketing uses these insights to determine the right time for engagement and through the right channels.

The Right Time Marketer website will deliver written and graphic content including blogs, interviews, videos, infographics, and slideshares to inform and encourage the evolution of the Right Time Marketing conversation.

More information and content submission guidelines can be found at www.RightTimeMarketer.com.

About DataMentors
DataMentors is the industry's leading provider of Data-as-a-Service (DaaS) and Right Time Marketing. Our comprehensive data solutions combine an integrated suite of data products, marketing technologies, and analytics to deliver: The Right Person, at the Right Moment, through the Right Channel. This makes us the Right Answer for clients seeking to grow, acquire, and retain their most profitable customers with cross-channel marketing strategies. We help companies leverage the modern data ecosystem and real-time data analytics to create a customized "always on" dataset of consumers where purchase is imminent. Recognized by Gartner for data quality for the past nine years, we provide the most powerful marketing data and technology services in the industry.

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SOURCE DataMentors

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http://www.righttimemarketer.com