DataMentors Names Michelle Taves Senior Vice President of Data Strategy and Product Management

Dec 21, 2015, 09:32 ET from DataMentors, LLC

TAMPA, Fla., Dec. 21, 2015 /PRNewswire/ -- DataMentors, LLC, a leading provider of Data-as-a-Service (DaaS) and right-time marketing, is pleased to announce the hiring of Michelle Taves as Senior Vice President of Data Strategy and Product Management.  In this position Michelle will be responsible for driving the strategic direction of DataMentors' industry-leading marketing data solutions, including Relevate Auto, Relevate Mover, Relevate Email, Relevate Insurance, and Relevate Telematch.

Michelle has over 20 years' marketing and leadership experience driving innovative ideas, cost-cutting strategies and revenue growth for her clients. She provides an in-depth knowledge in the industry as it relates to data sourcing, data privacy best practices, data availability and reliability.  Prior to DataMentors, Michelle was Vice President of Data Solutions at The Allant Group.

"Michelle's proven track record in developing data solutions across both offline and digital media channels will be a tremendous asset as DataMentors continues to innovate in the Data-as-a-Service solutions market," said Bob Orf, Chief Executive Officer at DataMentors. "As more companies understand the necessity of using third-party data assets to stay competitive, Michelle's expertise will ensure our clients have access to real-time marketing data to meet their growth objectives."

Fueled by company growth and a merger with Relevate Group in July 2015, Michelle's hiring comes at an exciting time of growth for the company, who was recently named to the Gartner Magic Quadrant for Data Quality Tools for the ninth consecutive year. According to Anders Ekman, President of DataMentors, "We are extremely excited to welcome Michelle to our team as we push forward in helping our clients take advantage of the massive opportunity that marketing data presents. I am confident that she will play a key role in further solidifying our ability to deliver high quality solutions to our clients."

Michelle holds a BA in Business Management / Marketing from Aurora University.

About DataMentors
DataMentors is the industry's leading provider of Data-as-a-Service (DaaS). Our comprehensive data solutions help clients grow, acquire, and retain their most profitable customers with cross-channel marketing strategies. We help companies leverage the modern data ecosystem and real-time data analytics to create a customized "always on" dataset of consumers where purchase is imminent. Recognized by Gartner for data quality for the past nine years, we provide the most powerful marketing data and technology services in the industry.  For more information, visit

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