DataMentors to Sponsor Live Webinar through the DMA (Direct Marketing Association)

"Using Big Data to Acquire In-Market Consumers"

May 20, 2015, 08:00 ET from DataMentors, LLC

TAMPA, Fla., May 20, 2015 /PRNewswire/ -- DataMentors, LLC, a data quality, data management and business intelligence solutions provider, announced it will sponsor a live, complimentary webinar through the DMA (Direct Marketing Association) titled, "Using Big Data to Acquire In-Market Consumers" on Tuesday, June 9, from 2:00 PM to 3:00 PM Eastern Time.

The webinar, presented by Anders Ekman, President of DataMentors, and Dr. Charles Stryker, Chairman and CEO of Venture Development Center (VDC), will offer expert advice on how companies can acquire new customers and increase ROI with Big Data sets sourced through Data-as-a-Service (DaaS). For more information or to register for the webinar, visit

"As Big Data continues to get bigger and consumers engage with brands across multiple digital channels, companies must shift their marketing tactics to better align with the shopping behaviors of today's digital consumers. However, many marketers are limited to using lists from common data sources that provide zero competitive advantage," said Anders.

DaaS fuels marketing by combining a company's first-party CRM data with real-time triggers and Hard-to-Find-Data (HTFD), to deliver better targeting and a stream of in-market consumers. The benefits are more effective and ultimately lower media spend per conversion, a more efficient funnel and better marketing ROI.

"DaaS is truly a game-changer, leveraging the "Big Data" ecosystem and real-time analytics to create customized always-on insights in an increasingly competitive economy," said Dr. Stryker.

Webinar topics will specifically cover how to: 

  • Identify new prospects with 1st and 3rd party data
  • Identify prospects actively shopping for products you (or your competitor) sells
  • Boost customer acquisition through social prospecting
  • Target consumers in real-time using integrated data sources

For more information and to register for the webinar, visit The event will also be recorded and available for on-demand viewing at

About DataMentors, LLC

DataMentors is a provider of data quality, data management, business intelligence, and Data-as-a-Service (DaaS) solutions. Our flexible solutions provide valuable data insights to help increase revenue, maximize customer value, reduce risk, and grow businesses. DataMentors, recognized by Gartner for data quality for the past eight years, successfully helps companies of all sizes implement the right data solutions to ensure success.  For more information, visit

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