BOSTON, June 3 /PRNewswire/ -- DataXu, the first real-time ad optimization platform for advertisers, has been selected as a winner in the 7th Annual Massachusetts Interactive Technology Exchange (MITX) Technology Awards in the Online Advertising category. The MITX Technology Awards recognize innovative technologies developed in the New England area, as well as the individuals and organizations responsible for driving these advancements. The Online Advertising category awards innovative platforms or technology services that enable companies to create more effective, efficient digital campaigns.
"As a new company, we are truly honored by this award and the validation that it provides for our technology and vision," said Bill Simmons, Vice President of Technology, DataXu. "Since our public launch just last September, our team has been working nonstop to continue innovating our platform and growing our company; this recognition from MITX, New England's leading interactive business and digital media association, makes all the hard work more than worth it."
DataXu's real-time bidding platform was judged to be exemplary on the criteria of innovation, technical merit, scalability and ability to solve real business challenges. Using a patent-pending machine learning technology, DataXu creates campaign-specific data models and algorithms that value, buy and optimize ad placements across all major ad exchanges and ad inventory sources. These algorithms run on DataXu's bid management system, and continuously evolve based on performance to predict which impressions are likely to yield specific actions on the advertiser's site. With a transformative approach to media buying, DataXu helps brands and their agencies use data-driven decisioning to improve media performance and reduce operating expenses.
"The Finalists and Winners of the MITX Technology Awards are some of the most dynamic, creative thinking companies in the digital space, introducing solutions and advancements that embody what the Mass Tech Hub stands for -- a hub of technology excellence, innovation and collaboration," said Kiki Mills, president of MITX. "MITX advocates for their recognition and growth, as they are a vital contributor to the region's economy and clout in the technology industry."
The MITX Technology Awards program is sponsored through the generous support of: The Atom Group, Compete, DLA Piper, LEWIS PR, Onward Search, and PricewaterhouseCoopers. Creative and Supporting partners also included: Command Identity and Brand Design, Corey Mechanic, Height&Hands, massAV, and VentureFizz.
Details about the MITX Technology Awards, including information about all finalists, Jeremy Allaire, and Bill Bulkeley, are available at http://www.mitxawards.org/technology.
DataXu, headquartered in Boston, Massachusetts, provides the leading real-time bidding platform for online display advertisers. This powerful technology improves digital campaign performance and delivers unique insights to advertisers. DataXu's executive team unites leading executives in digital media with MIT technologists. The private company is backed by Atlas Venture, Flybridge Capital Partners, and Menlo Ventures. For more information, visit http://www.dataxu.com or follow us on Twitter at @dataxuinc.
Established in 1996, The Massachusetts Innovation & Technology Exchange (MITX) is the region's premier professional organization for the Internet business and marketing industry. Reaching more than 7,500 professionals in New England, MITX is the community for thought leadership, building business relationships and professional training and development. Members of the MITX community take advantage of events, sponsorships, speaking opportunities and networking to make business connections and exchange ideas. With more than 60 events annually, MITX provides its members with the opportunity to promote their companies to targeted audiences and provides a valuable forum for networking with other likeminded peers to source potential business leads, partnerships, ideas, and funding. MITX is headquartered in Cambridge, MA. Visit us at http://www.mitx.org.