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Dave DenHerder Joins FP1 Strategies As Partner

Former Burson-Marsteller U.S. CEO To Help Lead Growing Public Affairs Practice


News provided by

FP1 Strategies LLC

Oct 07, 2014, 10:21 ET

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WASHINGTON, Oct. 7, 2014 /PRNewswire/ -- FP1 Strategies LLC (FP1) today announced the addition of Dave DenHerder as a partner who will help lead the firm's public affairs practice.  He joins FP1 Strategies as the organization continues to recruit top talent from across the public affairs, media and political spectrums.  DenHerder will work closely with the other partners to expand the firm's diverse client portfolio, specifically focused on growing its public affairs and issue advocacy clientele. 

"Having worked with Dave over many years, I could not be more thrilled that he is joining our team," said FP1 founding partner Terry Nelson.  "His arrival marks an important moment for our firm as we continue to grow and expand in new areas.  Dave's years of experience in public affairs, corporate communications, grassroots mobilization and political management will allow us to take our public affairs business to the next level."

DenHerder brings to FP1 Strategies a unique perspective of public affairs and issues management rooted in politics.  He has more than 20 years of communications experience across the automotive, energy, healthcare, corporate and political sectors.  Most recently, he served as the U.S. chief executive officer of Burson-Marsteller, one of the largest public relations and communications firms in the world.  For more than two years, he led U.S. operations and oversaw a diverse portfolio of clients managing public affairs, crisis management, corporate reputation and media relations campaigns.  Prior, DenHerder ran Direct Impact, Burson's grassroots subsidiary – implementing winning grassroots campaigns across the U.S. and ultimately, bringing the company to double-digit growth in five years.

"In today's ever-changing communications landscape, FP1 embraces their campaign experience to bridge the gap between politics and the corporate environment," said DenHerder.  "In order to grow our public affairs brand, I am dedicated to bringing that unique campaign-driven ideology to corporate communications – focused on developing audience-driven, integrated, sustainable and always-on campaigns for our clients across all sectors, political and corporate."

"Adding someone who has guided major organizations like Burson-Marsteller and Direct Impact is extraordinarily valuable for FP1's clients and our entire team," said FP1 founding partner Danny Diaz. "He is tested and proven, and adding one of the most talented people in the business to our team sends the message that our commitment to client service and success is second to none."

In addition, DenHerder has more than a decade of experience in national and statewide politics. He served as a regional political director for the Bush-Cheney campaign in 2004, managing political and grassroots operations in the Midwest. During President George W. Bush's Administration, DenHerder served as White House liaison and special assistant to the U.S. Secretary of Labor.  He also worked on the Bush-Cheney campaign in 2000 and various major statewide races during the 1990s.  DenHerder began his career on Capitol Hill with former U.S. Representatives Jim Leach and Jon Christensen.

A native of Logan, Iowa, DenHerder graduated from Baylor University.  He lives in Alexandria with his wife and two children.

About FP1 Strategies

FP1 Strategies LLC is a public affairs, advertising, grassroots, digital and media relations firm.  FP1's founding partners are Terry Nelson, Jon Downs and Danny Diaz.  In 2013, Rob Jesmer joined as a partner, and in 2014, Joe Mansour became a partner in FP1's digital practice.

FP1 Strategies offers a host of services including: public affairs, campaign management, grassroots coalition building and management, paid advertising, media placement, press relations, crisis communication expertise and a full-service digital media practice.

To learn more about FP1 Strategies, click here.

SOURCE FP1 Strategies LLC

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