David Ford Will Help Business Owners Hit Their Target at the Business Excellence Forum

LAS VEGAS, Oct. 23, 2012 /PRNewswire/ -- One of the keys to building a successful business is reaching your target market. Businesses that struggle getting good leads suffer from this problem because they try to market to everyone, rather than focusing on the group or groups that can make their business a success.

ActionCOACH Business Coach David Ford has seen this first hand and knows how businesses can focus correctly, leading to exponential growth. Ford will deliver this message to attendees of the 2013 Business Excellence Forum, at the Red Rock Resort and Casino in Las Vegas, Nevada, January 25 and 26.

To learn more about the Business Excellence Forum, go to: http://www.actioncoach.com/businessforum2013

To learn more about David Ford, go to: http://www.actioncoach.com/davidford

"Just because someone has hair, it doesn't necessarily mean they'd be a good customer for your salon," Ford said. "Business owners have to understand that most companies cannot just target the public in general. They have to know who their ideal customer might be and market to those people, or they will find themselves spending too much money, without getting the proper return on investment and that return on investment is top customers who will buy from you time and again."

Ford joins other top ActionCOACH Business Coaches speaking at this year's Business Excellence Forum, where ActionCOACH Founder and Chairman Brad Sugars and Success Magazine Editorial Director and Publisher will be the featured speakers.

"The BEF is a tremendous value for everything you get. For two days of business reeducation with Brad and Darren Hardy, the chance to talk to them face to face and all of the coach speakers, you can't find a more valuable event. And when business owners come back from the BEF, they are on a motivational high. It's just a great way to start the year," Ford said.

In addition to the outstanding speakers, the BEF will also feature networking opportunities and will culminate with the 2013 Business Excellence Awards, recognizing exceptional results from companies in 18 separate categories. To register for the Business Excellence Forum or to download your complimentary Entry Kits for the Business Excellence Awards, go to bef2013.com.

SOURCE ActionCOACH