DALLAS, Aug. 30, 2016 /PRNewswire/ -- Slingshot gave David Angelo, Founder and Chairman of David & Goliath advertising an ultimatum: pay up or DavidAndGoliath.com gets it.
After years of owning DavidAndGoliath.com, Slingshot recently changed to slingshot.com. Rather than just hand over the URL, Slingshot created a humorous ransom stunt.
Over the course of the week, Slingshot released daily ransom videos, shot and edited by Kevin Hamm of Varnish, Slingshot's in-house production company. The videos featured Associate Creative Directors Jordan Dontos and Clay Coleman as half wit hostage takers, comically torturing the URL with everything from a hip-hop hamster to a piping hot pan of pain. Here are the videos: URLransom.com
Each release sparked a playful Twitter exchange between Mr. Angelo and the hostage takers.
Friday's video revealed all, including the hostage takers' true identities and intention to raise money for their agency charity providing grants to local schools serving underprivileged children.
Over the weekend, Slingshot founder and CEO, Owen Hannay connected with David Angelo to discuss the terms of the exchange. Mr. Angelo happily agreed and got his precious URL.
"When we first opened our doors, we were eager to obtain DavidAndGoliath.com," said David Angelo. "At the time, Slingshot wasn't in a position to sell it to us, so we opted for DNG.com, which, while it has treated us well over the years, doesn't pack as powerful a punch. Kudos to Slingshot for coming up with a creative, inventive and very funny way to get our attention. After 17 years, we can at last reunite with our beloved URL. We had a great time playing along this week, and in the spirit of good will and love, we will of course be donating to the Slingshot Foundation."
Owen Hannay called the stunt, "Disruptive and fun, demonstrating with the right tactics, you can breakthrough to anyone – even a prominent advertising figure with a man in a panda mask."
Susan Levine, Slingshot Executive Creative Director added, "We knew this would be a risk, not only the whole hostage angle but prominently displaying Jordan's chest hair for the world to see – that was down right scary. But seriously, we're thrilled that David played along and we could help our charitable foundation."
We're happy to report that the URL and Angelo are finally together, at last. https://www.youtube.com/watch?v=AyxgQcE7gmk