David Raccuglia Named Creative Consultant To American Crew

DENVER, April 10, 2014 /PRNewswire/ -- American Crew, the professional leader in men's grooming, is pleased to announce the return of company founder David Raccuglia as a key creative consultant.

In his new role, David will take his place behind the camera as the iconic photographer of American Crew, and will lead additional photography projects with other Revlon brands. He will use his category expertise with the marketing and education teams to further the brand's commitment to innovation, imagery and excellence for both American Crew and Style Masters, a Revlon Professional brand.

"We welcome David back to the Revlon family, and look forward to his creative expertise to expand our professional brand portfolio," said Martin Flaherty, General Manager, Revlon Professional Brands, USA.

Raccuglia launched American Crew in Chicago in 1994, starting a revolution in the industry that paved the way for men's grooming to become the powerhouse industry it is today. The initial six products – Daily Shampoo, Daily Conditioner, Texture Creme, Firm Hold Styling Gel, Light Hold Styling Gel and Pomade – were met with rave reviews. With David's expertise and commitment to barbering, American Crew quickly became the standard by which other men's grooming lines are judged. During his time away from the company, David continued his work as an accomplished fashion photographer, and a leading industry authority on men's grooming.

About American Crew:
American Crew, the professional leader in men's grooming, is the brand that defines men's style, hair care and grooming trends, distributed in more than 30,000 salons across over 40 countries. The American Crew family of grooming products delivers everything needed to create and care for men's styles including products in the hair, body, shave, style and fragrance categories, available exclusively in salons, barbershops and authorized retailers. American Crew has an ongoing commitment to elevating men's style and enhancing their personal image, and provides education, marketing and imaging support to help stylists communicate the brand's vision of men's grooming and fashion – classic style, reliability and confidence – to the marketplace. For more information, visit www.americancrew.com. 

SOURCE American Crew