David Tutera Selects Beanstalk as Licensing and Management Agency

Beanstalk to Leverage Tutera's Unparalleled Authority in Weddings to Build His Brand Across Multiple Platforms

Dec 02, 2010, 09:00 ET from Beanstalk

NEW YORK, Dec. 2, 2010 /PRNewswire/ -- Wedding and entertaining expert, David Tutera, today announced that he has selected Beanstalk, a leading global brand licensing consultancy, to manage his entertainment career, licensed product program, and business ventures through its 360-degree personal management services.  Under the guidance of Beanstalk Los Angeles Managing Director, Dan Levin and President and CEO, Michael Stone in New York, Beanstalk will leverage its expertise and resources to integrate all of David's media platforms, licensed products, and other relationships to build his brand.

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Leveraging the success of David's bridal gown collection, Beanstalk will develop a comprehensive licensing program across multiple categories including bridesmaid dresses, jewelry, accessories, floral arrangements, stationery and more. Some products are set to launch in 2011 and will be targeting today's stylish bride, groom and other wedding participants.

The program will leverage David Tutera's reputation as a world-class lifestyle and wedding authority, where he will lend his expertise and provide the "know-how" to help turn wedding dreams into reality.  "I'm excited to create a line of wedding products that do not substitute affordability for elegance," said David Tutera. "Not every bride can afford to hire a personal wedding planner to design her big day; we're thrilled to provide an alternative for those who refuse to settle for anything but perfection on a day they have been dreaming of for years."

Available through a wide array of retailers, including specialty and mid-tier retailers, David Tutera's product line will focus on the entire wedding celebration from the engagement party to the reception. Brides-to-be will now be able to affordably access a celebrity-caliber wedding planner, helping to make the most important day of their life even more extraordinary.

"Adding a leading lifestyle authority of David's stature to our client roster is exciting for Beanstalk on multiple levels," said Michael Stone, president and CEO of Beanstalk. "Not only are we looking forward to bringing to market a first-rate product line on behalf of David, but also playing a significant role in guiding his career and future business endeavors." 

About David Tutera

David Tutera is a leading wedding and entertaining expert known for transforming the ordinary into the extraordinary.  Tutera is the author of seven popular books on the topic and is the host of the hit primetime show, "My Fair Wedding" on WE TV, which is currently in its 3rd season.  His name has become synonymous with style, elegance, creativity and vision. 

Awarded by Life & Style magazine as the "Best Celebrity Wedding Planner," David's impressive celebrity client list includes Jennifer Lopez, Matthew McConaughey, the Official Post Grammy Parties in New York City, Elton John, Barbara Walters, the Rolling Stones, Vice President Gore at the White House, Kenneth Cole, Tommy Hilfiger, Susan Lucci and The John F. Kennedy Center, as well as countless film premieres and celebrity parties for royalty, politicians and socialites. He continuously exceeds the expected with an unmatched level of inspiration, imagination, and innovation to create the latest trends. For more information, please visit www.DavidTutera.com.

About Beanstalk

Beanstalk, a global brand licensing agency and consultancy, extends brands through the strategic and creative development of licensed products. The company works with blue-chip brands and other high-profile clients to leverage licensing as a strategic tool to enhance brand awareness, increase consumer touch-points, and generate revenue. Through its Los Angeles office, Beanstalk also offers personal management services for its celebrity and entertainment personality clients. 

Beanstalk is the licensing agency of record for 35 world-class brands. The agency has developed thousands of brand extensions in every major product category, resulting in nearly $2.2 billion in retail sales in 2009 alone.  Headquartered in New York, Beanstalk's global reach includes offices in London, Los Angeles, Dearborn and Hong Kong, and affiliates throughout the world.  For more information, please visit www.beanstalk.com.

Beanstalk is a part of Omnicom Group Inc. Diversified Agency Services (NYSE: OMC). Omnicom (www.omnicomgroup.com) is a leading global marketing and corporate communications company. 

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