David Yurman Debuts Spring Advertising 2017 Campaign

NEW YORK, Feb. 15, 2017 /PRNewswire/ -- For Spring 2017, fashion photographer Bruce Weber takes an intimate look at the good life with an enchanting spring campaign for David Yurman captured in the beautiful Florida Keys. Starring models Natalia Vodianova and newcomer to the brand Taylor Hill, the images conjure the ease of a carefree holiday, the elegant swans of a bygone era captured in brilliant color and crisp black and white.

Escapism is illustrated beautifully in Weber's photographs, where the jewelry reflects a captivating way of life that gives the campaign its natural warmth and playful appeal. The very definition of American style and elegance honors the David Yurman legacy of creating memorable, iconic imagery using the world's top models and most stunning locations.

"It is never about a piece of jewelry," says Sybil Yurman. "It is about a lifestyle that in many ways mirror how David and I live in terms of our artistic sensibilities, our dedication to craft and our belief that imagery should reflect the beauty and authenticity in everyday moments."

Natalia and Taylor both represent the natural confidence of the David Yurman woman, while the lush surroundings depict the spirit of relaxed informality. The campaign features new collections such as Continuance, Pavéflex, and Solari that each represents the essence of the David Yurman brand in contemporary new ways. Jewelry is worn casually illustrating a freedom and irreverence intent on self-expression and individual style.

"It was such an amazing experience working with the David Yurman family and Bruce Weber," says Taylor Hill. "I can't wait to see the campaign come out and I'm looking forward to the future with them."

ABOUT DAVID YURMAN:

David Yurman is the premier American luxury jewelry brand with a mission to share in life's exceptional moments. Founded by two artists, David and Sybil Yurman, in New York in 1980, artistic inspiration, craftsmanship and unconventional yet elegant designs are at the core of the brand. The marriage of David's background in sculpture with Sybil's natural understanding of color and art yields signature jewelry designs; diamond, pearl, and gemstone jewelry and Swiss-crafted timepieces that are renowned for capturing the essence of relaxed American luxury. David Yurman collections are available at 47 retail and concession locations throughout the United States, Canada, France and at over 350 locations worldwide, through their exclusive authorized fine jewelry and timepiece network of retailers.

Media Contact:
Jennifer Noel
[email protected]

SOURCE David Yurman