NEW YORK, Nov. 19, 2018 /PRNewswire/ -- This holiday season, David Yurman, America's premier jewelry designer, presents their enchanted holiday windows capturing the beauty and light of the season's natural elements through the eyes of an artist. Reflective of the David Yurman's "inspired by nature" brand code, the holiday windows underscore nature's influence on the brand's sculptural designs while celebrating the magic of the holidays.
As a continuation of the brand's 2017 holiday theme, the David Yurman retail boutique and visual displays will transport viewers to an arctic wonderland, featuring polar bears and luminous ice. This year, as part of the brand's commitment to preserving nature's most precious gifts, the holiday windows raise awareness for Polar Bears International, the only non-profit dedicated to conserving these mighty creatures and their fragile home. In addition to making a contribution to the organization, David Yurman will also donate to Polar Bears International 10% of the purchase price from each item sold from its Silver Ice® assortment—a special selection of sterling silver designs with hand-set diamonds—on December 8, up to $25,000.
"Winter creates a new world. It's a place of beauty, magic and wonder, inspiring us to feel like children again," says David Yurman, co-founder and chief executive officer on the inspiration behind the new holiday campaign. "Encountering ice in nature is a magical experience. The transformation of water into solid form creates exquisite patterns and captivating translucence. Whether it's a frozen stream or icicles covering a tree, ice encases a world of beauty – crystallizing a moment of enchantment."
Through the poetry of nature, silvery ice and the brilliance of pristine light combine to create crystallized dreams. Ice forms beautiful geometric patterns on window panes, turns branches into glistening sculptures, fashioning a landscape for magical animals to explore in moments of wonder. The silence of snow casts a kind of awe when the world is blanketed with white. David Yurman: An Enchanted Holiday means to dial down the noise with the beauty, simplicity and power of silence.
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Photo credit: David Yurman
ABOUT DAVID YURMAN:
David Yurman is the premier American luxury jewelry brand with a mission to share in life's exceptional moments. Founded by two artists, David and Sybil Yurman, in New York in 1980, artistic inspiration, craftsmanship and unconventional yet elegant designs are at the core of the brand. The marriage of David's background in sculpture with Sybil's natural understanding of color and art yields signature jewelry designs; diamond, pearl, and gemstone jewelry and Swiss-crafted timepieces that are renowned for capturing the essence of relaxed American luxury. David Yurman collections are available at 47 retail and concession locations throughout the United States, Canada, and France and at over 350 locations worldwide, through their exclusive authorized fine jewelry and timepiece network of retailers, including in the US, Canada, Mexico, the Caribbean, UK, Russia and the Middle East.
Gabrielle de Papp
David Yurman
[email protected]
646.264.7766
Adrienne Houdmont
HL Group
646.460.8928
[email protected]
SOURCE David Yurman
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