David's Bridal Announces International Expansion With Franchise Partner in Mexico City

CONSHOHOCKEN, Pa., May 4, 2016 /PRNewswire/ -- David's Bridal, the leading bridal and special occasion retailer in the United States is partnering with Diltex, the foremost manufacturer and retailer of intimate apparel in Mexico, to open its first franchise location in Mexico City.  The store is expected to open by the end of 2016 with additional franchise locations planned to open over the next five years across the country.

Brides-to-be will find a broad selection of gowns at an exceptional value from exclusive David's Bridal collections including White by Vera Wang and Truly Zac Posen.  A curated assortment of accessories including veils, headpieces, outerwear, jewelry and shoes will help each bride complete the unique look to fit her style, budget and vision of her wedding.

In addition to shopping for her wedding gown the bride will be able to outfit her entire bridal party with a variety of bridesmaid styles in various colors and silhouettes designed to complement every venue and aesthetic.  The David's Bridal store in Mexico City will also carry an assortment of dresses and accessories ideal for women celebrating all of life's special occasions including the Mother of the Bride and guests of the wedding.

"David's Bridal is looking forward to opening our first store in Mexico and we're thrilled to have Diltex as a partner.  This will be our first franchise partnership, a decision we made in order to tap into the extensive local knowledge of Diltex, their expertise of the language and culture, and the ability for quick international growth," said Pamela Wallack, CEO & President of David's Bridal.  "Our goal is to empower each woman to stay true to her dreams, and now we can reach more brides as we venture into Mexico City. As she plans this very special day we are excited to offer her the convenience of visiting one location for all of her wedding needs – from her dress and accessories to the perfect styles for her bridal party."

With the expansion into Mexico, David's Bridal will now have stores located in five countries: the United States, Canada, England, Scotland and Mexico.  David's Bridal opened their first store outside of the United States in Toronto, Canada in 2011 and expanded into the UK when the first store opened in the London-area in 2013.

About David's Bridal:
With more than 60 years of experience dressing women of all ages for life's special occasions, David's Bridal understands the importance of providing brides-to-be with a vast selection of exquisitely crafted bridal gowns and bridal party dresses. Known for outstanding value, fashionable designs and the ease of one-stop shopping, nearly 60% of all brides in the US choose to shop at one of more than 300 David's Bridal stores located across the US, Canada, UK and Puerto Rico. Working with a knowledgeable bridal consultant, a customer can enjoy trying on a wide selection of gowns and dresses in her size with the added convenience that most styles are available to take home the same day.  To learn more about David's Bridal, visit www.davidsbridal.com and connect on social media through Facebook, Pinterest, Instagram and Twitter.

About Diltex S.A. of C.V.
Diltex S.A. of C.V. is a Mexico-based company that for the past 67 years has been dedicated to the design, production and marketing of fashion products of excellent quality for Latina women, including underwear, outerwear, cosmetics and household items. Its brand portfolio includes Ilusión, Fiorentina, and since 2004 through an alliance, it manufactures and markets the Vanity Fair Brands in Mexico, including Vassarette, Vanity Fair, Curvation and Fruit of The Loom Intimates, owned by Fruit of the Loom Inc. In 1995, the company began to export to the United States and all countries in Central America. Currently, it accounts for more than 250 owned stores, presence in over 3,000 retail locations nationwide and sales through a catalog system and online services, supported by a workforce of 6,500 employees.

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SOURCE David's Bridal