David's Bridal Co-Presenting with Attensity on Enabling Companies to Improve Customer Loyalty Through Social CRM

Attensity and Customer to Speak Jointly at Vovici's Vision 2010 User Conference

May 07, 2010, 08:30 ET from Attensity Group

PALO ALTO, Calif., May 7 /PRNewswire/ --


"Putting Open-Ended Text to Work for Your Business" is a presentation on how David's Bridal, the largest retailer of bridal apparel in the United States, has adopted new software solutions from Attensity for social media monitoring and analytics.


Jeff Johnson, Vice President of Solutions for Attensity

Scott Rogers, Director of Strategic Planning at David's Bridal

With more than 50 years of bridal experience, David's Bridal has over 300 locations nationwide, as well as the #1 ranked wedding website (www.davidsbridal.com). Mr. Rogers will present how David's Bridal has gained a strategic competitive advantage through Attensity's social media monitoring solution to better understand customers through conversations in social media. He and Mr. Johnson will describe how David's Bridal has implemented Attensity solutions for Social CRM to track conversations in social media (such as advice and opinions on gowns, shoes and brands), relate those conversations to satisfaction survey results and other customer information, and act on the data to drive more effective agent service and to enhance customer loyalty.


With social media becoming a growing factor in how companies interact with customers, it's essential to be able to intelligently parse sentiment and pull out issues and opportunities hidden in customer data found on the Internet and in customer surveys. With both positive and negative sentiment and issues often expressed within the same sentence, unstructured data in customer comments requires highly accurate tools for more effective interpretation.


Wednesday, May 12, 10 - 11 a.m.


Vision 2010: Vovici User Conference, Reston Hyatt, Reston, Virginia



About Attensity Group

Attensity Group provides software applications based on Web 3.0 semantic technologies to find, understand, and use information trapped in unstructured text to drive critical decision-making. The comprehensive suite of applications address collective intelligence in social media and forums; the voice of the customer in surveys and emails; customer response management; e-services; research and discovery; risk and compliance; and intelligence analysis. With more than 500 installations worldwide, Attensity's award-winning software is used by large government agencies and such innovative enterprises as Airbus, Charles Schwab, JetBlue, Royal Bank of Canada, Travelocity and Vodafone. More information is at http://blog.attensity.com/, http://twitter.com/attensity and http://www.facebook.com/attensity.


Michelle de Haaff

(650) 433-1700


SOURCE Attensity Group