David's Bridal Joins Forces with Anomalie to Accelerate Mission of Serving Brides Through Every Step of the Wedding Journey

CONSHOHOCKEN, Pa., May 17, 2022 /PRNewswire/ -- David's Bridal, the nation's leading bridal and special occasion authority, announced today an acquisition of the team and technological assets of Anomalie, a leading bridal startup with a suite of innovative digital tools used by millions of brides. Leslie Voorhees Means, Co-Founder and CEO of Anomalie, will join the company to lead the implementation of new strategic initiatives to help brides at every step of their planning journey. She will report to Kelly Cook, Chief Marketing & IT Officer. 

"David's Bridal is the leader in this space and is the only company with a national store network and digital solutions to meet the bride where she is during every step of wedding planning," said Voorhees Means. "I am excited to integrate Anomalie's technology and customer experience into the David's Bridal family to further strengthen the commitment to offer a fully integrated end-to-end one-stop-shop for her.  

"When it comes to finding her dream dress, our brides told us loud and clear that they are seeking inspiration online but still want the certainty of an in-store experience to finalize such an important purchase. As the needs of the brides evolve, so do we. We are so excited to work with Leslie to enhance our industry-leading digital offerings that complement our 300+ global locations," said Kelly Cook, Chief Marketing and IT Officer of David's Bridal.  

Since 2017, Anomalie has developed technology used by millions of brides to visualize their dress and plan their wedding. The company will deliver all existing orders, and no longer operate as a standalone entity. Anomalie's team, assets and technology will be integrated into David's Bridal digital offerings to enhance the bride experience. 

Leslie Voorhees Means, co-founder and CEO of Anomalie, has spent her career in product development and manufacturing for global tech and retail brands. She brings a diverse background in innovation and customer experience to David's Bridal.

"David's Bridal is a leader in personalized garment options for the entire wedding party. One in three brides purchases their wedding dress at David's Bridal - and each one of them has access to personalized styling consultations, the largest selection of dresses for the bride and bridal party, and the country's largest network of alteration artisans," added Voorhees Means. "I am excited to help the company build tools to bring this personalized experience to other parts of the wedding planning journey."  

Specific terms of the transaction are not being disclosed.

About David's Bridal
With 70 years of experience dressing customers for all of life's special occasions, David's Bridal is built on the idea everyone deserves to have the attire of their dreams regardless of style preference, shape, size, or budget. We believe in: CELEBRATING all life's magical moments, INNOVATING so we are always serving her, PERSONALIZING everything so it's all done her way, DESIGNING the most luxurious dresses, and finally, KINDNESS - so she doesn't have to worry about anything. It is our mission to help anyone and everyone find the look that will allow them to be the best, most genuine version of themselves on their wedding day or any special occasion. David's Bridal is dedicated to helping each customer, with the assistance of online planning tools and resources powered by Blueprint Registry and Rustic Wedding Chic, and Forever Bride, knowledgeable stylists, and expert alteration artisans who will guide them through the entire purchasing journey. With more than 300 stores located across the US, Canada, UK, and franchise locations in Mexico, we offer the convenience of one-stop shopping for every magical event in her life including weddings, Quinceañera, graduations, prom, communions, or simply making the world her runway and beyond. Additionally, David's recently launched #frontlinefierce Philanthropy Program dedicated to amplifying the heroism, fearlessness, and bravery of those who serve others in their community. To learn more about David's Bridal, visit www.DavidsBridal.com, download the Planning App, and connect on social media through Instagram, YouTube, Pinterest, Facebook, Twitter, TikTok, and LinkedIn.

Media Contact:
David's Bridal
[email protected] 

SOURCE David's Bridal, Inc.