DaVinci 3D Codes "REAL" Rembrandt 3DTV at American Alliance of Museums Show

BALTIMORE, June 6, 2013 /PRNewswire/ --  Rembrandt 3D (www.rembrandt3d.com) formerly DaVinci 3D, introduced its Glasses-Free Auto-Stereoscopic 3D (AS3D) Monitor with its "Picture Perfect" Maestro Tools at the American Alliance of Museums trade show in Baltimore Md. last week.

(Photo: http://photos.prnewswire.com/prnh/20130606/NE27144LOGO )

Stated John Pecora, Rembrandt 3D VP of Operations, "After our re-branding name change, the AAM show was our first out of the Lab and into the marketplace with our upgraded AS3D image quality.  Formerly operating as DaVinci 3D, we have changed our name to Rembrandt 3D  (R3D) to avoid market place brand confusion and potential conflicts."

Displaying their latest Auto Stereoscopic 3D, (AS3D) glasses free 3DTV at the Hillmann & Carr booth at the AAM show, R3D received much attention and rave reviews.  Commented Al Hillmann:

"We invited Rembrandt 3D to our booth at AAM because an earlier generation of its technology won a shootout to become the delivery platform for our 3D computer-animated production for the Annenberg Retreat at Sunnylands.  It has been a standout success for us with a great client that demanded best-in-class technology in everything we created for them.  When we first saw it, and certainly now in this new generation, this is simply the most advanced AS3D we've seen.  We've been delighted to introduce it to the museum community we serve."

Hillmann Carr is an industry leader in the creative design and full-service production of museum media programs and exhibits.  In its recently completed project at the Annenberg Estate, Sunnylands, in Rancho Mirage, California, Rembrandt 3D played a key role in providing the AS3D monitor hardware and in the 3D conversion of CGI and high definition 2D video shots for their three-minute film on the evolution of the famous Mid-century modern Annenberg Residence.  The Annenberg Estate is now open to the public when not in use as the site of high-level events such as this week's meeting of President Obama and Chinese Premier Xi.

Rembrandt 3D CEO Steve Blumenthal offered the following remarks. "This project has been great to work with. The quality of the CGI and 2D video capture is top shelf. The Hillmann Carr film demonstrates masterful 3D videography in composing the visual layering perspective on priceless works of art.   From Rodin's sculpture of Eve to a wall covered with Matisse and Van Gogh paintings, this house is a masterpiece.  Though I must have overlooked the Rembrandt's?"

"For R3D the challenge was to capture the richness of the design and architectural spatial relationships without over dramatizing them and to maintain the feel of this house and its priceless Art.

We accomplished this refinement through the flexibility of our depth mapping 3D conversion platform utilizing Dimenco's @ Depth tools and our in house IP. Our R3D conversion tools support fast corrections of depth maps which are Mathematical interpretations of the stereoscopic left and right eye views.  By translating the 2D data into "depth meta data" manipulated by PC driven algorithms, we have a revolution in both 2D/3D content conversion as well as in 3D stereoscopic video imaging. For more information, check out the DIBR Whitepapers on our website, (www.rembrandt3d.com)

"Consequently our R3D tools are designed to enhance and optimize the depth quality of the Dimenco / Philips WOWvx AS3D monitor, while supporting viewer 'mastery' via remote control of the depth adjustments.  No other AS3D platform provides for these key solutions. In our opinion the 3D Depth effect must be adjustable by the viewer to solve personal viewing issues, be customizable for screen and room size scalability, and be flexible enough to accommodate environmental viewing conditions in order to be deemed market ready."

He added, "The Rembrandt 3D IP has been described as 'the tip of the spear, the icing on the Philips cake', and supports market applications for consumer, digital signage, entertainment, educational, medical, military and Gaming market verticals. The R3D 3DTV is the first consumer friendly, "Real 3DTV" comparable to conventional 2DTV.   It is market ready now and is available to international B2B clients immediately."

R3D is further gearing up for the international 3DTV Market by providing converted 3D content to its Public access, ROKU 3DTV site for Consumer With Glasses viewing.  This $70.00 Roku retail black box, easily allows Home consumers to view Internet 3D content, seamlessly delivered from our Website to their living room TV.  The R3D ROKU and Home website support viewing for both With Glasses 3D and for Without Glasses AS3D formats.

In support of its international 3D content initiative, R3D has created a No-Risk "Profit Sharing" 3D conversion strategy for content owners.   R3D at its own expense, will convert 2D content to 3D and offer a 50/50 % revenue split after ROKU, downloading or hardcopy 3rd party costs.  This strategy allows 2D libraries, archives, and content owners a risk-free opportunity to re-monetize 2D content via the R3D Internet & ROKU channel.  Content owners interested in evaluating this option should contact R3D for details.

Contact - [email protected] Phone - 607 - 327 - 2645

About Rembrandt 3D Corp.-

Rembrandt 3D is dedicated to bringing their 3D Auto Stereoscopic, Glasses Free 3DTV platform, and 3D Stereoscopic with Glasses 2D content conversion to world wide markets.  As early developers of the Philips / Dimenco WOWvx Hardware and Software AS3D platform, they are focused on the B2B Digital Signage and Entertainment market verticals. 

The R3D IP supports the only AS3D platform which incorporates "real time, live" 3D depth POP adjustments. Rembrandt 3D sees the integration of these Consumer "user friendly" features, as a key strategy required for the successful mass market penetration of its AS3D technology. There by solidifying its position as the "go to leader" for AS3D.

About Hillmann Carr Inc.

Drawing on almost 40 years of the company's diverse experience, Hillmann & Carr's creative staff provides a full range of media services, including media master planning and creative concept development; research and writing; full-service video, graphics and interactive production; postproduction/finishing, and installation/systems integration.

Our clients can be found all across North America, and include non-profits, museums, national parks, historical sites and commercial entities.  The media we've created for them include conventional-format monitors, large screen theaters, multi-screen immersive environments, hand-held devices, computer-interactive systems, object theaters, multi-touch tables, 3D programs and more.

SOURCE Rembrandt 3D