LOS ANGELES, Sept. 5, 2017 /PRNewswire/ -- In recognition of Prostate Cancer Awareness Month, Many vs Cancer (MvC) today launched its new campaign, Save the Males, with support from Dax Shepard, Dr. Drew Pinsky and Rob Riggle. This new campaign from the Prostate Cancer Foundation's MvC initiative aims to raise money for researchers working to defeat prostate cancer, which claims the life of a male every 20 minutes in the United States.
Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8021551-prostate-cancer-foundation-save-the-males/
A video produced in partnership with Funny Or Die, featuring Shepard, Dr. Drew and Riggle applies humor to this very serious topic by showcasing the many threats a variety of men "in the wild" face, while relaying startling statistics about one of the gravest – prostate cancer. Participants are encouraged to join the cause by sharing the video and tagging men on social media with #savethemales to educate them about the risk of prostate cancer. For every eight men tagged, a life may be saved.
"My stepfather is battling stage four metastatic prostate cancer, and I want to fight on behalf of him so that other men and their loved ones don't have to go through a similar struggle," said Shepard. "The fundraising that PCF is doing through Save the Males goes directly to researchers around the world, and they are who are going to help defeat this disease."
Prostate cancer threatens one in eight men in the U.S. and 14 million worldwide, but very few men are aware of their risk. Save the Males is the next major public outreach campaign developed by MvC to drive education, awareness and fundraising to support prostate cancer researchers and the men it affects each year.
"Top scientists around the world are currently working to help the Human Male fight one of its gravest threats – prostate cancer," said Dr. Drew, PCF board member. "The Save the Males cause supports that work so that millions of men will be able to defeat prostate cancer once and for all."
Those interested in helping to defeat prostate cancer are also encouraged to donate directly at www.savethemales.org by sponsoring a patient with a tribute or memorial page, fundraising or making a one-time donation to fund researchers working to develop treatments to eradicate prostate cancer.
"We are on the cusp of defeating one of the deadliest diseases known to man. But to reach our goal of saving all males affected, we need the support of the public," said Jonathan W. Simons, MD, PCF president and CEO. "This is why we are reaching out to new audiences with humorous content that brings attention to the serious issue. We are grateful to the team of talent who have made this massive outreach effort possible."
About Save the Males
Save the Males is a part of the Prostate Cancer Foundation's Many vs Cancer global fundraising initiative creating a movement to defeat prostate cancer. Scientists are on the cusp of defeating it, but additional funding is needed to develop necessary precision treatments. All the money raised for Save The Males goes directly to the Prostate Cancer Foundation to fund critical research to make a world without prostate cancer a reality. To learn more, visit manyvscancer.org or www.savethemales.org.
About the Prostate Cancer Foundation
The Prostate Cancer Foundation (PCF) is the world's leading philanthropic organization funding and accelerating prostate cancer research. Founded in 1993, PCF has raised more than $700 million and provided funding to more than 2,000 research programs at more than 200 cancer centers and universities. The PCF global research enterprise now extends to 19 countries. PCF advocates for greater awareness of prostate cancer and more efficient investment of governmental research funds for transformational cancer research. Its efforts have helped produce a 20-fold increase in government funding for prostate cancer. For more information, visit www.pcf.org.
Group Director, W2O Group
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SOURCE Prostate Cancer Foundation