The first wave of generative app and website tools made it possible for almost anyone to create simple prototypes, and in doing so unlocked an appetite among entrepreneurs, marketers, and designers to become product makers, autonomous from the need to hire development teams.
But that appetite came with frustration: the tools rarely deliver the desired visual and functional results in a predictable number of prompts, leaving teams stuck with half-finished outcomes instead of ready to ship.*
This is where Dazl steps in. It gives product makers the precision and reliability needed to turn ideas into real software. Dazl's proprietary technology bridges the gap between creative and expressive intent and the final working product, nurturing a true partnership between the maker and AI. The result is a single platform where outputs are consistent, production-ready, and creators can build with confidence.
Dazl is designed to deliver more accuracy in prompt interpretation, resulting in less rounds of trial and error while communicating with the AI. It also ensures that the AI doesn't lose context, which results in less mistakes and significantly decreases frustration.
"We've been seeking a founding team that not only understands the potential of AI but also has the experience to bring that vision to life," said Roy Saar, General Partner at 40RTY Fund, who was also one of the first investors in Wix 18 years ago. "Having played a key role in building one of the most impactful platforms of the digital age, Nadav's legacy with Wix is invaluable. Alongside Assaf, a seasoned leader in product innovation, this duo is poised to solve one of the most pressing issues in today's product development through Dazl. At 40RTY, we're thrilled to help them build a category defining company."
"When Wix was founded, website builders already existed. They gave you something basic and functional, not something you were proud to call your own. Wix changed that by enabling people to create sites with beauty, personality, and creativity. With Dazl, we see the same turning point in software development," said Nadav Abrahami, Co-Founder of Wix and Dazl. "Generative AI can produce prototypes, but it doesn't yet empower creators to build apps that reflect their vision. Our goal is to unlock that next level — so app creation can be just as expressive as web design became with Wix."
"Every major shift in media has come when creators gained access to better tools — from mobile photo editing to short-form video to social creation," said Assaf Sagy, CEO and Co-Founder of Dazl. "At TikTok, I saw firsthand how unlocking expressive creativity reshaped culture globally. With Dazl, we're bringing that same leap to product making, giving creators the fidelity, creativity, and control to shape applications with AI."
Early adopters eager to be part of the journey can join the waitlist now on Dazl's website: https://dazl.dev/
Notes to editors
Supporting Research*
- The 2025 Stack Overflow Developer Survey underscores this frustration: 66% of developers said they are frustrated with AI outputs that are "almost right but not quite," and 45% reported that debugging AI-generated code actually takes longer than writing it themselves.
- An 2025 MIT Media Lab report found that only 5% of custom enterprise efforts to integrate AI into development processes actually reach production — a 95% failure rate — largely because prototypes break down before they can become reliable, usable applications.
About Dazl
Dazl was founded by Nadav Abrahami, Co-Founder of Wix.com, and Assaf Sagy, former Global Head of Gaming at TikTok, together with 30 senior Wix veteran web and AI engineers. The team is building a technology that delivers reliable, production-ready apps. By enabling a true partnership between humans and AI, Dazl aims to make app creation more intuitive, expressive, and scalable — unlocking the next era of software development.
Media contact
Gavin Horwich, Headline Media
[email protected]
Photo - https://mma.prnewswire.com/media/2767004/Dazl.jpg
Logo - https://mma.prnewswire.com/media/2767003/Dazl_Logo.jpg
SOURCE Dazl
Share this article