DCX Growth Accelerator Wins Gold at 2016 Ad Age Small Agency Awards
Small Agency of the Year, Campaign of the Year, Pro Bono, Gold: DCX Growth Accelerator Recognized for its Charitable Campaign to Save Jesse's Deli, Threatened by Rent Increase
BROOKLYN, N.Y., Aug. 10, 2016 /PRNewswire/ -- Brand consultancy and creative advertising agency DCX Growth Accelerator has won a top award at the 2016 Ad Age Small Agency Awards in Miami Beach in July, taking Gold for "Small Agency of the Year, Campaign of the Year, Pro Bono." Announced in the August 1 issue of Ad Age, the award recognized DCX Growth Accelerator's campaign to save Jesse's Deli in Brooklyn, threatened by a rent increase of 250%: http://adage.com/article/special-report-small-agency-conference-and-awards/small-agency-year-campaign-year-pro-bono-gold/305135/.
Setting it apart from other agencies, DCX Growth Accelerator devotes a portion of its profits toward driving social change. Founder Douglas Cameron and Tommy Noonan, Executive Creative Director, were inspired by the business model of Ben & Jerry's, where they both worked for over a decade.
Lindsay Stein for Ad Age reports:
"When DCX Growth Accelerator founder Douglas Cameron learned that Jesse's Deli, a spot where he'd been getting breakfast sandwiches for 11 years, was being forced out of business due to an extreme rent increase, he said the agency 'needed to make people care.' DCX launched a price-hike sale at Jesse's, raising costs and renaming products, such as $15.99 for "artisanal roach bombs," aka Raid. A whole block in Washington Heights did the same. Jesse's also put its window space on Airbnb -- dubbed AirBnBodega -- for $329.99. The story, which was covered on 38 TV broadcasts and in over 1,500 magazines and blogs and 30 newspapers, helped push the Small Business Jobs Survival Act, moving it from 14 supporters in City Hall to the 26 needed to pass the bill. And Jesse's Deli stayed open [for several months longer, closing on July 29, 2016]."
"Jesse's Deli hoped that its story might create awareness of the issues that small businesses face, and perhaps help these businesses," said Cameron.
About DCX Growth Accelerator
Founded in January 2015, advertising agency DCX Growth Accelerator grows brands and businesses by inserting them into the cultural dialogue, and drives social change. Executives Douglas Cameron and Tommy Noonan also recently created the "Trump Hut," a luxury protest hut in the shape of Donald Trump's hair. To learn more, visit www.dcx.nyc.
Contact: Erin Levi, 203-246-3233
E-mail: [email protected]
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SOURCE DCX Growth Accelerator
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