DDB Canada Shines at CASSIES

TORONTO, Feb. 1, 2011 /PRNewswire/ -- On the heels of being named Agency of the Year and Top Creative Agency by Strategy, DDB Canada continues its medal haul at the 2011 CASSIES Awards.  The CASSIES are Canada's only advertising award show that recognizes business effectiveness, as proven by rigorous published cases.

At the CASSIES award show last night, DDB Canada captured four awards, winning two golds, a silver and a bronze in three different categories.  The agency's work for Unilever Knorr Sidekicks' "Salty" campaign won gold for Best Integrated and Off to a Good Start.  DDB Canada's "LOCALS KNOW" campaign for Canadian Tourism Commission won a silver in Events, Seasonal and Short-Term and Subaru's "Get Out More" campaign took home a bronze in the Off to a Good Start category.

"We are in the business of creativity," said David Leonard, national president and COO, DDB Canada. "Our wins at the CASSIES this year continue to demonstrate how creativity delivers proven ROI in business - this is our calling card; it's what keeps us at the top, as one of the best, most creative communications agencies in Canada."

The CASSIES is a national award show presented by the Institute of Communication Agencies (ICA), Association des agences de Publicite du Quebec (AAPQ) and Association des professionnels de la communication et du marketing (APCM).

The CASSIES is Canada's celebration of advertising success stories and the preeminent show that demonstrates performance by isolating the affect of advertising on a client's business. As such, the CASSIES Awards are highly valued by both advertisers and agencies alike. Since its inception in 1993, CASSIES have recognized the business achievements of more than 300 campaigns from Canada's top advertisers and agencies. Selected for recognition by a panel of judges, 31 CASSIES were awarded, including eleven golds, ten silvers and ten bronzes spanning 21 categories: All award-winning case studies can be viewed in the Case Library section of the CASSIES web site at www.cassies.ca.

About DDB Canada

Named Strategy's 2010 Agency of the Year and Top Creative Agency, DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada. Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency's integrated groups include: DDB Kid Think (youth marketing), DDB Public Relations, Tribal DDB (online and interactive), Karacters Design Group, Rapp Collins (direct), Radar DDB (social media marketing) and DDB Hodes Recruitment Communications (recruitment marketing).

SOURCE DDB Canada