DDB Takes Home 11 Effie Awards for Marketing Effectiveness

Agency Ties for Most Wins at the 2010 Awards Show

Jun 09, 2010, 15:52 ET from DDB

NEW YORK, June 9 /PRNewswire/ -- DDB announced today that it has earned an impressive 11 Effie Awards for marketing effectiveness on behalf of its clients, tying for most-awarded agency at the 42nd annual North American Effie Awards show last night in New York.  The wins mark the second consecutive year DDB has topped the show, having won more Effies in 2009 than any other agency.

"On behalf of all of DDB we are incredibly proud to have contributed in such a way to our clients' successes," said Chuck Brymer, President and CEO of DDB Worldwide.  "It is a testament to our exceptional people and clients that DDB continues to deliver results like those showcased here year after year."

DDB and Tribal DDB offices in San Francisco, New York and Chicago were honored with a total of two Gold, five Silver and four Bronze Effies.  

Campaigns created for clients Brita, The Field Museum, Glidden Paint, McAfee, Unilever Klondike, United Technologies and Wrigley were recognized in a breadth of categories. Gold Effies were awarded for Glidden Paint's "Glidden Gets You Going" campaign in the Household Furnishings & Appliances Category and for McAfee's "H*Commerce" campaign in the Internet Products and Services category.  McAfee's celebrated "H*Commerce" campaign was also awarded Silver Effies in the Influencers and Small Budgets categories.  The three awards tie McAfee for most wins by a single brand.

DDB's "Drink Responsibly" campaign for Brita received two Silver Effies in two different categories. In addition, lauded work for United Technologies won two Bronze awards.  Tribal DDB was also recognized for its contribution to Wrigley's Orbit Big Pak campaign, which took home a Gold Effie in the Snacks/Desserts/ Confections category.

Added Brymer, "We believe that creativity is always at the heart of effectiveness, and today, great work can drive success even further when it is content that consumers want to participate in, play with and share.  For us at DDB, each victory is a greater challenge for us to continue to push the boundaries of what people have come to expect of advertising."

DDB US 2010 Effie Awards are as follows:

McAfee "H*Commerce," Tribal DDB, DDB San Francisco – Gold, Internet Products and Services

McAfee "H*Commerce," Tribal DDB, DDB San Francisco – Silver, Small Budget - Products

McAfee "H*Commerce," Tribal DDB, DDB San Francisco – Silver, Influencers

Glidden "Glidden Gets you Going," DDB New York – Gold, Household Furnishings & Appliances

Brita (The Clorox Company) "Drink Responsibly," DDB San Francisco – Silver, David vs. Goliath

Brita (The Clorox Company) "Drink Responsibly," DDB San Francisco – Silver, Household Furnishings & Appliances

The Field Museum "Real Pirates," DDB Chicago – Silver, Culture & the Arts

United Technologies "Cross-Section," DDB New York – Bronze, Agricultural/Industrial/Building

United Technologies "Cross-Section," DDB New York – Bronze, Corporate Reputation/Professional Services

Klondike "Double Dare," DDB New York – Bronze, Packaged Foods

Extra (Wm Wrigley Jr. Company) "Snackdown," DDB Chicago, Tribal DDB – Bronze, Snacks/Desserts/Confections

About DDB

DDB Worldwide Communications Group Inc. (www.ddb.com) ranks among the top five consolidated advertising and marketing services global networks in the world, according to Advertising Age. DDB also has been ranked as the most awarded agency network in the world by Creativity magazine, the International Advertising Festival at Cannes and The Gunn Report, among others. In 2009 DDB was named Global Network of the Year by Campaign magazine and Tribal DDB won Digital Agency of the Year from Media. With more than 200 offices in over 90 countries, the DDB Group believes that creativity is the most powerful force in business, building enduring and powerful brand experiences that create TalkValue™, influence social communities and drive results. DDB Worldwide is part of Omnicom Group Inc. (OMC).