WARSAW, Poland, Dec. 17, 2010 /PRNewswire/ -- DDB Warsaw was named The Best Advertising Agency in Poland by Press magazine earlier this month. The recognition is based on the results of a client satisfaction survey conducted in July and October this year by TNS OBOP and published in the December issue of the monthly Press.
Szymon Gutkowski, General Director of DDB Warsaw, noted, "We are proud of this recognition of our work and service on behalf of our clients. The results are all the more gratifying given that all respondents were clients and many of them work with more than one agency. Such recognition is greatly appreciated by all of us at the agency."
The pollsters of TNS OBOP focused on assessment of collaboration over the months preceding the survey. Nine hundred and twenty-four interviews were held with 513 respondents (many clients assessed collaboration with several entities). TNS OBOP selected the 4,500 advertisers with the largest advertising budgets, according to Kantar Media (formerly Expert Monitor). Opinions were provided by persons working for a specific brand within the company and collaborating daily with advertising agencies. The qualification criterion to the research (minimum five questionnaires) was satisfied by 39 companies: 15 advertising agencies, 19 media houses, and five interactive agencies. Assessment in the research and position in the ranking depended solely on advertisers.
DDB Worldwide Communications Group Inc (www.ddb.com) ranks among the top five consolidated advertising and marketing services global networks, according to Advertising Age. Consistently one of the most awarded networks globally for creative excellence, DDB was Campaign's 2009 Global Network of the Year, the 2010 Spikes Asia Network of the Year, and captured both the Cyber Grand Prix and Film Craft Grand Prix at the 2010 International Advertising Festival in Cannes. With more than 200 offices in over 90 countries, the DDB Group helps grow the value and influence of leading brands around the world. We believe that creativity is the most powerful force in business, allowing us to develop the ideas that people want to play with, participate in and pass along. We call this Social Creativity. DDB Worldwide is part of Omnicom Group Inc. (NYSE : OMC ).
SOURCE DDB Worldwide