DDCA Bolsters Interactive Strategy Offerings with Key Executive Appointment

Sep 04, 2012, 11:15 ET from DDC Advocacy

NATIONAL HARBOR, Md., Sept. 4, 2012 /PRNewswire/ -- DDC Advocacy (DDCA), the leader in issue advocacy, continues to experience significant growth in their core business—and exponential growth in campaign business, including international consulting, public affairs and media relations, and government services.

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To support continued growth, DDCA has announced that it will strengthen its interactive strategy offerings by appointing Aaron Guiterman, Vice President of Interactive Strategy.  Aaron will continue to lead this growing team of digital communications professionals and strategy consultants to further expand its micro-targeted campaign services, as well as service key clientele.

"At DDCA we help our clients identify and connect with high-value audiences to achieve advocacy and campaign goals," said DDCA CEO, B.R. McConnon III.  "Aaron brings to the table a unique blend of research-driven and micro-targeting experience that will continue to provide optimum results for our clients."

Aaron has served as DDCA's Director of Interactive Services since 2011.  Prior to joining DDCA, he conducted all facets of strategic positioning, media planning, and creative development for clients as a member of the Glover Park Group in Washington, D.C.  Earlier in his career, Aaron worked on Madison Avenue at McCann-Erickson, Young & Rubicam, and other leading industry firms.

DDCA was established in 1996 to design, implement, and manage advocacy campaigns utilizing cutting-edge technology. Today DDCA offers strategy, campaign management, social media, and Internet technology to its corporate, association, and non-profit clients to impact the views and actions of public officials, consumers, and corporate audiences.  DDCA's clients include many of the Fortune 500, major trade associations, and non-profit organizations, all of which count on DDC Advocacy to engage and guide communities of advocates to impact policy and win public debates.