DDCA Creates Digital Rapid Response Team

Abigail Collazo Tapped to Serve as Digital Ninja

May 22, 2013, 09:58 ET from DDC Advocacy

NATIONAL HARBOR, Md., May 22, 2013 /PRNewswire/ -- DDC Advocacy (DDCA), the nation's leading provider of strategic, fully integrated issue advocacy solutions, continues to experience significant growth in their core business offerings including international consulting, public and media relations and government services.  Now the firm has created a "Digital Rapid Response Team" to assist their clients with achieving their goals.  This growth establishes DDCA as a major player in campaign management and communications across industries in the U.S. and around the world.

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"Our number one priority at DDCA is to develop and execute winning campaign strategies that help our clients achieve their advocacy goals.  Creating a new Digital Rapid Response Team is one more communications tool to ensure our clients' success," said DDCA CEO, B.R. McConnon, III.  "We are extremely pleased to announce the hiring of Abigail Callazo to lead that team."

Abigail Collazo joins DDCA as the Digital Media Manager.  Digital Rapid Response is a critical element of the firm's public relations efforts in social media monitoring and engagement.  Every day, consumers interact with social media to both seek information and to share their opinions through millions of Facebook posts and tweets.  The digital public sphere provides an opportunity to shape the narrative for DDCA's clients and to respond to attacks and critiques at their very source.

Prior to joining DDCA, Abigail served as Deputy Digital Director for the Obama for America Florida campaign in 2012, where she developed digital amplification plans and crafted Twitter rapid response strategies.  In addition, Abigail has served as a Project Manager at Turner Strategies, designing online advocacy campaigns for nonprofit organizations, while serving as Editor for the blog Fem2.0.  Abigail has staffed numerous political campaigns at the local, state, and federal levels and previously worked on Capitol Hill focusing on foreign affairs, military, banking, finance, judiciary, and women's issues.

DDCA was established in 1996 to design, implement, and manage advocacy campaigns utilizing cutting-edge technology. Today DDCA offers strategy, public relations, campaign management, social media, and Internet technology to its corporate, association, and non-profit clients to impact the views and actions of public officials, consumers, and corporate audiences.  DDCA's clients include many of the Fortune 500, major trade associations, and non-profit organizations, all of which count on DDCA to engage and guide communities of advocates to impact policy and win public debates.