Dealer Expo Announces Facebook Program at the Dealernews National Retail Conference
SANTA MONICA, Calif., Nov. 13, 2014 /PRNewswire/ -- Dealer Expo will host "Facebook Strategies for Powersports Retailers", a free Facebook program Dec. 4 at the National Retail Conference presented by Dealernews. The program will be directed by Wendy Gavinski, founder of Divas SnowGear, and her husband, Travis Gavinski, who are both members of Facebook's SMB (small-to-medium business) Council.
"We look forward to demonstrating how easy it is to use Facebook effectively to target demographics and engage your fans who will become lifetime customers," said Wendy Gavinski.
"This is your best chance to understand how to maneuver within the Facebook platform to get your business in front of existing and new customers," said Mary Slepicka, content director for Dealernews and Dealer Expo. "Divas SnowGear, as a relatively new brand in the industry, has more than 75,000 Facebook fans, and has been able to convert that attention into real sales. This is mission-critical training for any retail marketer."
Powersports retailers who attend this program will learn how to effectively market their businesses, create and deploy advertisements, drive traffic to their stores and build a strong customer base using the Facebook platform. Attendees will receive handouts developed by Facebook specifically for small and midsized businesses. The Gavinskis will relate their own Facebook success story as well as achievements by other small and midsized businesses.
Exclusive retail education at Dealer Expo starts on Thursday, Dec. 4, at the National Retail Conference presented by Dealernews. All sessions are free for retailers. The learning continues on Friday with new product demonstrations from exhibitors, daily Lunch & Learn discussions, and the Model Store for Millennials and Model Store Room features. Nightly networking events are scheduled throughout Chicago for exhibitors and attendees to enjoy. Dealer Expo, the National Retail Conference, and the nightly networking activities are all free for Powersports retailers. For more information, visit www.dealerexpo.com.
For more information, contact Allison Millner, Senior Marketing Manager, at [email protected] or at 310-857-7323.
About Dealer Expo
Since 1966, the Dealernews International Powersports Dealer Expo is the industry's annual national event where retailers come together to find new products, learn better practices, share ideas to improve their businesses and have some fun. Built by and for powersports retailers, Dealer Expo and the National Retail Conference presented by Dealernews, to be held Dec. 4-7 at McCormick Place West in Chicago, Ill., are timed to fit the retailer's schedule – after the selling season, before the slow time – in a location both affordable and easy to reach. www.dealerexpo.com
About Dealernews
Dealernews Is The Voice of Powersports Retailers, helping them combine their passion for the sport with their pursuit of profit. Dealernews is an integrated information service, encompassing the flagship monthly magazine launched in 1965, the industry's largest B2B media website (www.dealernews.com), and the industry's largest family of business-to-business e-newsletters, the DealerNEWS ALERTS. Dealernews is a member of the Advanstar Powersports Group, which includes the Progressive International Motorcycle Shows and the Dealernews International Powersports Dealer Expo. www.dealernews.com
About Advanstar
Advanstar Communications Inc. serves business professionals and consumers in the Fashion, Life Sciences and Powersports industries with its portfolio of 143 events, 54 publications and directories, and 253 electronic products and websites – along with educational and direct marketing products and services. Market-leading brands and a commitment to delivering innovative, quality products and services enable Advanstar to "Connect Our Customers With Theirs." Advanstar has approximately 600 employees and operates from multiple offices in North America and Europe. www.advanstar.com
SOURCE Dealer Expo
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