DealerRater Partners with Kelley Blue Book to Integrate Auto Dealer Reviews and Ratings Within New and Car Shopping Experience

Nov 22, 2013, 10:02 ET from DealerRater

WALTHAM, Mass., Nov. 22, 2013 /PRNewswire/ -- DealerRater, the world's premier car dealer review web site, today announced its integration with Kelley Blue Book that features DealerRater® auto dealer reviews and ratings on Kelley Blue Book's newly designed enhanced new car shopping experience.

Kelley Blue Book's new car online shopping experience, featuring an innovative car-pricing tool, Price Advisor, helps create a more qualified consumer through pricing education, as well in-depth information about car dealerships. As part of this experience, Price Advisor enables dealers to display DealerRater reviews and ratings to help consumers evaluate, connect, and transact with confidence.

"The integration of DealerRater ratings and reviews within the Kelley Blue Book product set reinforces our leadership position in the automotive review space, the quality and quantity of our content, as well as how impactful dealer reviews are in the car buying process," said Chip Grueter, president at DealerRater. "It is more important and beneficial than ever for dealers to focus on generating reviews on DealerRater and becoming a DealerRater Certified Dealer."

Both DealerRater Certified Dealers and non-certified dealers have the ability to display their DealerRater reviews on, although Certified Dealers receive a number of additional benefits such as:

Two-week reconciliation period to reconcile negative reviews - DealerRater Certified Dealers gain a two-week reconciliation period on both and The dealer is able to communicate with unsatisfied customers through a private website panel before negative reviews go live. Once the two-week reconciliation period is over, the review will go live on both and assuming the review has not been edited or removed by the consumer. Dealers who are not DealerRater Certified do not receive the benefit of the two-week reconciliation period on or

Employee-specific reviews and information - Certified dealers also have the added benefit of showcasing most-reviewed employees and their photos as well as sorting employee-specific reviews on This provides greater exposure and transparency regarding dealership personnel, likely resulting in a more confident consumer and more transactions.

Dealers can request the display of DealerRater reviews and ratings on their Kelley Blue Book Dealer Overview page by contacting their local representative and providing their DealerRater URL.  

All dealers who have DealerRater reviews displayed on will also have "Review this Dealership" or "Rate this Dealer" buttons on their Dealer Overview pages on These links will be directed to the dealer's "Write a Review" page on When a consumer writes a review, the review will be sent through DealerRater's in-depth content review process and fraud filters, subsequently appearing on as well as

For more information, visit or call 800-266-9455.

About DealerRater:

DealerRater was founded in 2002 as the first car dealer review website worldwide.  DealerRater is the world's #1 online resource for anyone seeking trusted third-party information on automobile dealerships.  DealerRater features nearly 41,000 U.S. and Canadian car dealers, more than 1,200,000 consumer reviews and over 1 million cars for sale.  DealerRater attracts more than 9.5 million consumers every year who visit the site to search for car dealerships, read reviews, write their own descriptive reviews, and find car deals – all for free. 

In addition, DealerRater offers qualified car dealers a Certified Dealer Program as a reputation management tool to help them grow their online presence and achieve higher SEO rankings across the Web.  Today, more than 4,900 dealers are members of the award-winning DealerRater® Certified Dealer Program.  DealerRater is proud to have earned the #137 position on the 2012 Inc. 500 list, an exclusive ranking of the fastest-growing private companies in the United States.  DealerRater was also recently awarded a Technology Leadership Award from Dealer Marketing Magazine and a "Top Rated" Reputation Management award in the fourth annual DrivingSales Dealer Satisfaction Awards. For more information, visit or call 800-266-9455.

SOURCE DealerRater