DealerSocket Acquires DealerFire

Jan 19, 2015, 14:00 ET from DealerSocket

SAN CLEMENTE, Calif., Jan. 19, 2015 /PRNewswire/ -- DealerSocket today announced the acquisition of DealerFire, an award winning and leading provider of custom automotive websites and digital marketing.

Established in 1999, DealerFire has led the way in providing custom automotive website solutions from large automotive dealer groups to independent dealers; supplying dealerships with extensive automotive websites, mobile applications, content marketing, and search engine marketing (SEM).

"DealerFire has demonstrated wonderful innovation and high-integrity service to many of our dealers for a long time," said Jonathan Ord, CEO of DealerSocket. "They know automotive, they are passionate in what they do for the industry, and they are a perfect addition to our 'We Are Automotive' platform. This acquisition is just one more step in demonstrating our ability to leverage the right tools and service offerings to make life easier and more profitable for dealerships around the world."

"We could not be more excited to join forces with DealerSocket," said Eric Hoopman, founder of DealerFire. "They have proven to be totally focused on their customers, and we think the same way. I am so excited for the future."

To learn more about DealerSocket's acquisition of DealerFire, visit or call 775-473-6622.

About DealerSocket
Since 2001, DealerSocket has provided the automotive industry with the most comprehensive Customer Relationship Management (CRM) and training solutions available, allowing auto dealers to save time and money, and improve sales staff effectiveness, with one consolidated product. With the power to manage sales, service, CSI, marketing and training, DealerSocket is the complete source for all customer-facing automotive dealership departments.

DealerSocket's core CRM is enhanced by a powerful, customer-facing Mobile Portal application to keep in contact with customers and prospects via all mobile devices, a data-mining tool called RevenueRadar, an online process-training university called CarMind and an efficient CallCenter solution. These products can be used alone or in conjunction with the core CRM solution to provide an end-to-end marketing and revenue-producing engine. More than 140,000 users at over 4000 auto dealerships throughout the U.S. and Canada now leverage DealerSocket's automotive CRM solution to optimize and manage marketing activities, sales processes, customer satisfaction and retention and service-department operations. For more information, call 866-684-3175, email, visit, like us at, or follow us on Twitter at @DealerSocketCRM.

About DealerFire
DealerFire is a custom automotive web design and digital marketing firm that has been providing leading internet solutions and direct leads to large dealership groups and independent car dealers internationally for over a decade. Headquartered in Oshkosh, Wisconsin, DealerFire has earned numerous business and industry accolades, including being named to the Inc. 5000 list, winning four consecutive Automotive Website Awards and receiving customer service nods from DrivingSales and Currently on a mission to help dealers break free from vendor churn, DealerFire delivers best-in-class responsive websites, content marketing, paid search marketing and social media. Please call 877-828-9717 for more information or visit the company online at

Logo -


SOURCE DealerSocket