Dean Foods, Retailers to Give "Comfort and Joy" by the Gallon

Campaign for Children's Charity Set for Dec. 18-19

Dec 15, 2015, 17:16 ET from Dean Foods

LE MARS, Iowa, Dec. 15, 2015 /PRNewswire/ -- Dean Foods, Hy-Vee and Fareway stores are partnering this week to brighten the holidays for local children.

The Pure Comfort and Joy community campaign runs Dec. 18 and 19 and will benefit the Iowa chapter of Variety – the Children's Charity. Dean Foods will donate $1, up to $10,000, for every gallon of LAND O LAKES® DairyPure® milk purchased at Hy-Vee and Fareway locations in Iowa, South Dakota and Nebraska.

LAND O LAKES® DairyPure® milk is cold-shipped in the Pure Protect® bottle that protects milk from harmful light that can compromise both taste and nutrition.

"During the holidays, we believe it's important to pause and think about how we can contribute to our communities," said Dave Royer, General Manager at Dean Foods.  "Variety – the Children's Charity makes a difference for kids every day. We are absolutely delighted to join Hy-Vee and Fareway, as well as our consumers, to make this donation."

Variety – the Children's Charity is based in Des Moines and is dedicated to improving the lives of underprivileged, at-risk and special needs children throughout Iowa.

As part of the Pure Comfort and Joy community campaign, DairyPure® ambassadors will distribute DairyPure® coupons to select Hy-Vee and Fareway stores in Iowa and Nebraska on Dec. 18 and 19.

For more information about LAND O LAKES® DairyPure® milk visit

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SOURCE Dean Foods