Dearfoams® Unveils Relaunched E-Commerce Site

COLUMBUS, Ohio, Feb. 1, 2011 /PRNewswire/ -- Dearfoams, the world's most recognized slipper brand, today announced the official relaunch of www.dearfoams.com. The site redesign is the result of Dearfoams' strategic partnership with FitForCommerce, an end-to-end e-business consultancy group, and Jagged Peak, a leading provider of eCommerce software and supply chain solutions.

The overarching goal of the new site is to showcase Dearfoams' branding and marketing content, and enhance the Guest's overall experience when visiting the site. The brand expects to grow its eCommerce business as well: As consumers tour Dearfoams' "new home", they will see enhanced page design, targeted on-page messaging and promotions, and navigation and search features that efficiently move visitors through the shopping process.

Dearfoams' selection of Jagged Peak's EDGE software was the result of an extensive due diligence process facilitated by FitForCommerce. "Dearfoams was eager to take on more control of their site, including content, promotions and natural search," said Danielle Savin, Vice President of Multichannel Marketing and Retail for FitForCommerce. "Among other features, the fact that Jagged Peak's platform was promotion-rich made it very appealing."

Jagged Peak's EDGE Platform is recognized as a best of breed eCommerce solution, and many of the world's leading consumer product companies depend on EDGE to provide websites that enhance the user's experience and power their eCommerce businesses and supply chain operations.  EDGE contains all the advanced functionality required to conduct multi-channel eCommerce business and applies complex demand management rules to delivers perfect eCommerce orders to improve customer service and reduce supply chain costs.

"The decision to invest in a new site was rooted in our long-term brand-building efforts for Dearfoams, both on and offline," said Kathy Milette, Internet Manager for RG Barry. "The new dearfoams.com experience better helps us to differentiate our brand and integrate our marketing, advertising and promotional efforts with our website online."

For more information on Dearfoams, please contact Brand Building Communications: [email protected] or 212.343.8917

ABOUT DEARFOAMS

Over 60 years (and nearly a billion pairs) ago, Dearfoams pioneered foam-cushioned slippers that delivered the ultimate in comfort.  Today, consumers still love the exceptional comfort, style, and quality every pair of Dearfoams provides.  We invite you to feel the curl-up-your-toes, stretch-out-your-back, sink-into-the-sofa comfort every pair of Dearfoams provides.  Go ahead -- make yourself comfortable.

About FitForCommerce

Sixty-seven percent of eCommerce projects end in failure due to poor planning or choice in solution. Working to bring that percentage down on a case-by-case basis, FitForCommerce has established itself as the leading boutique eCommerce consultancy by helping hundreds of online and multichannel retailers and manufacturers make informed eCommerce investment decisions. Using years of experience, state-of-the-art tools, strategic diligence and tactical planning, FitForCommerce helps retailers define business and technical requirements and find their "best fit" technology solutions - including eCommerce platforms, back-end systems and critical points solutions such as mobile. eCommerceKnowHow.com, managed by FitForCommerce, is the eCommerce industry's most comprehensive knowledge base and educational resource. For additional information, please visit http://www.FitForCommerce.com and http://www.eCommerceKnowHow.com or email [email protected].

About Jagged Peak  

Jagged Peak provides outsourced e-commerce and supply chain solutions that enable manufacturers, distributors, and consumer brand companies the ability to quickly and cost effectively establish and operate a direct to customer online business that is fully integrated with their offline sales channels. Cornerstone to Jagged Peak's e-commerce and supply chain management solutions is the EDGE™ application platform. EDGE™ is a best-in-class, web based order management application that provides real-time order visibility throughout the entire order lifecycle, across multiple business units, distribution channels and trading partners. Jagged Peak's blue chip client roster includes several global consumer brand companies. For more information, please visit www.jaggedpeak.com.  

SOURCE Dearfoams