Decision Analyst Launches Symmetric™, A Company Offering Scientific Sampling Services

ARLINGTON, Texas, Dec. 14, 2016 /PRNewswire/ -- Dallas/Fort Worth-based Decision Analyst has launched a new company called Symmetric (www.symmetricsampling.com) that allows research agencies and companies to acquire samples from Decision Analyst's various consumer and business-to-business panels. Decision Analyst (www.decisionanalyst.com) is one of the nation's largest privately owned marketing research and analytical consulting firms.

Symmetric permits any company to buy online samples from Decision Analyst's highly rated proprietary panels, including:

• American Consumer Opinion^®. Worldwide consumer panel of more than 7 million members in over 200 countries, operated in 11 major languages.
• Physicians Advisory Council^®. Physicians, doctors, and surgeons in the U.S. and Europe.
• Medical Advisory Board^®. An online panel of nurses, medical technicians, and other nonphysician medical workers.
• Technology Advisory Board^®. Software engineers, IT professionals, and scientists working in the U.S., Europe, and Asia.
• Contractor Advisory Board^®. An online panel of painters, carpenters, general contractors, landscape companies, plumbers, and electricians in the U.S. and Europe.
• Executive Advisory Board^®.  An online panel of business owners and executives in companies of all sizes, from small businesses to the largest corporations.

Jason Thomas, President of Symmetric, said: "Symmetric provides sampling services to companies that place a very high value on representative samples, scientific-sampling methods, and advanced fraud-detection systems. All samples are vetted by Symmetric's proprietary fraud-detection system, Sleuth™. Stratified sampling controls and random selection of participants within each cell helps ensure that each sample is as representative as possible.  We focus on the science of sampling.

"Symmetric's suite of online panels is continuously balanced, refreshed, and cleaned, and non-responders, speedsters, and cheaters are constantly purged," Thomas said.

About Decision Analyst

Decision Analyst (www.decisionanalyst.com) is a global marketing research and analytical consulting firm specializing in strategy research, new product development, advertising testing, and advanced modeling for marketing decision optimization. For more than three decades the firm has delivered competitive advantage to clients throughout the world in the consumer-packaged goods, telecommunications, retail, technology, medical, and automotive industries.

About Symmetric

Symmetric is a separate, independent company with its own staff, computer systems, and security.  Jason Thomas is the President, and Mauricia Wills is Executive Vice President.  The firm is headquartered at 600 Avenue H East, Arlington, Texas 76011. 

Further information may be obtained by contacting Jason Thomas at 1-817-649-5243 or [email protected].

SOURCE Decision Analyst

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