Deckers To Ring Opening Bell At NYSE

GOLETA, Calif., Sept. 4, 2014 /PRNewswire/ -- Deckers Outdoor Corporation (NYSE: DECK), a global leader in designing, marketing and distributing innovative footwear, apparel and accessories, today announced it will visit the New York Stock Exchange to ring The Opening Bell^SM on September 4, 2014, to celebrate the company's recent listing on the exchange.  The Company will also commemorate the growth and expansion of its Direct-to-Consumer footprint and evolution of its Omni-Channel resources and product portfolio, which includes a diverse offering of lifestyle brands, such as UGG®, Teva®, Sanuk® and HOKA ONE ONE®, among others, by changing its corporate brand identity from Deckers Outdoor to Deckers Brands and unveiling a new corporate logo.  The Company will now operate and be branded as Deckers Brands in all of its new marketing communications programs, although its corporate name will remain Deckers Outdoor Corporation.

Angel Martinez, President, Chief Executive Officer and Chair of the Board of Directors, will ring The Opening Bell.  He will be joined by members of the Company's Board of Directors and management team.

"Our recent listing on the NYSE and our corporate brand marks four decades of growth and expansion across our organization," said Angel Martinez.  "Building on the strength of our brand portfolio, we have made great progress in transforming our Company from a domestic footwear wholesaler into a leading multi-channel global brand operator.  From our early roots in developing outdoor footwear, we've evolved into a dynamic Omni-Channel organization centered on delivering compelling lifestyle products to consumers through seamless shopping experiences.  Underpinning our ability to lead the industry in developing an effective consumer-centric model is our engaged team of over 2,800 employees globally.  Together, we are creating a culture of innovation that has enabled our Company to quickly adapt to the ever-changing dynamics of the retail environment, expand our customer base and drive returns to the benefit of our shareholders."

About the Company
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities.  The Company's portfolio of brands includes UGG®, I HEART UGG®, Teva®, Sanuk®, TSUBO®, Ahnu®, MOZO®, and HOKA ONE ONE®.  Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, 126 Company-owned and operated retail stores, and select online stores, including Company-owned websites.  Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally.  For more information, please visit www.deckers.com.

Logo - http://photos.prnewswire.com/prnh/20140903/142799
Photo - http://photos.prnewswire.com/prnh/20140903/142798

SOURCE Deckers Outdoor Corporation