Deep Eddy Vodka Named Proud Partner of the Carolina Panthers and Jacksonville Jaguars

Fan-favorite vodka brand kicks off a multi-year partnership with each team; all-new Deep Eddy
Tailgating Pack to delight fans nationwide

AUSTIN, Texas, Aug. 21, 2025 /PRNewswire/ -- Deep Eddy Vodka, tailgating's fan-favorite vodka crafted with real, fresh ingredients, has been named a Proud Partner of both the Jacksonville Jaguars and Carolina Panthers for the 2025-26 season, kicking off a multi-year partnership with each team that will spotlight the brand at EverBank Stadium and Bank of America Stadium – homes to the Jaguars and Panthers, respectively – and beyond. Featuring in-stadium specialty cocktails, co-branded bars, an all-new Tailgate Pack and more, Deep Eddy is giving fans another reason to celebrate all season long.

Starting this pre-season, each team's home stadiums will come alive with Deep Eddy Vodka, spanning branded bars, stadium signage, co-branded sweepstakes, radio airtime and more. Specialty Deep Eddy cocktails will be served in each stadium all season long, including custom team creations like the Panther Punch, made with Deep Eddy Lemon and the Jaguars DUUUVAL Rita made with Deep Eddy Pineapple.

This season also finds Deep Eddy launching an all-new Tailgate Pack. Available nationwide, this 10-pack of 50ml bottles contains two of each of Deep Eddy's most popular flavors: Deep Eddy Lemon, 80-proof, Ruby Red Grapefruit, Lime and the all-new Pineapple. For fans in the Carolinas and Jacksonville, special Tailgate Packs will come emblazoned with either the official Panthers or Jaguars logo and be sold at local retailers alongside co-branded retail displays with a suggested retail price of $12.99. Perfect for pregame cheers at home or in the lot, these grab-and-go Tailgate Packs let fans mix, sip, and celebrate wherever they're watching the game.

"Our new partnerships with the Panthers and Jaguars give passionate fans a fresh way to discover and engage with Deep Eddy Vodka," said Julie Cole, Brand Director for Deep Eddy Vodka. "With the launch of our new Tailgate Packs, we're making it easier than ever for consumers to enjoy the brand, whether they're tailgating in the parking lot or hosting a watch party – turning every moment into a vibrant, flavorful experience."

Pro football fans throughout the Carolinas and North Florida will have even more ways to engage with their favorite teams and vodka brand throughout the season. Deep Eddy Vodka will roll out co-branded retail displays across those regions, bringing team spirit to store shelves alongside the limited-edition Tailgate Packs. On-premise activations will amplify the excitement with Deep Eddy tastings at select bars and restaurants, plus official watch parties bringing fans together to cheer on the teams from kickoff to the final play. With real flavor and real fandom, Deep Eddy Vodka is ensuring the partnerships deliver unforgettable game day moments both inside and outside the stadium.

About Deep Eddy Vodka

Born in Austin, Texas in 2010, Deep Eddy Vodka was named after a beloved local swimming hole, a place known and loved among locals for real, laid-back good fun. The brand embodies a commitment to REAL in everything they do - from only using real fruit and ingredients (no high fructose corn syrup here!) to handcrafting vodka in small batches right in its birthplace, Austin. The result is a refreshing family of real vodkas made with real ingredients for real fun. All meant to be enjoyed however, wherever and with whatever you like. An Established Growth Brand according to Beverage Information Group, Deep Eddy Vodka is recognized for its unique production process and incorporation of real, natural ingredients in its portfolio of flavors. Its best-selling flavors, including the Deep Eddy Original, Lemon, Lime and Pineapple have been recognized with Platinum designations by the 2025 Spirits International Prestige Awards, with Ruby Red Grapefruit receiving Double Gold. More information on the brand can be found at @DeepEddyVodka on and Instagram, or at www.deepeddyvodka.com.

SOURCE Deep Eddy Vodka