Definition 6 Continues Expansion with Opening of Dallas Office

ATLANTA and DALLAS, May 17 /PRNewswire/ -- Definition 6, an integrated interactive marketing agency, today announced it is continuing its national expansion with the opening of a Dallas office.

"The Dallas-Fort Worth office is a key component of our national expansion plan," said Michael Kogon, CEO of Definition 6. "With our established client base, a large group of Fortune 500 clients, a solid base of creative talent, and a short flight from our Atlanta headquarters, it's the ideal location to base our Southwest operations."

Definition 6 currently works with several Dallas-Fort Worth-based companies, including Gables Residential, LaQuinta Inns & Suites and May Advertising. The company has opened its office in Los Colinas and has hired several employees locally since January, with plans to expand to more than 30 employees by the end of the year. Sean-Michael Daley will serve as the company's Group Account Director for the Dallas office.

Definition 6 ultimately decided on the Dallas market to open its next office due to the agency's existing client base and solid base of leading brands. The Dallas area is home to 25 Fortune 500 companies, including AT&T, Kimberly-Clark, JCPenney, Texas Instruments, Gamestop, D.R. Horton, Southwest Airlines and Blockbuster.

"We see the evolution of the advertising industry as a whole," said Sean-Michael Daley, Group Account Director for Definition 6's Dallas office. "It's a completely new paradigm and requires a new kind of agency to effectively and quantifiably move the needle for brands today. We think we will be able to deliver Dallas area clients with an attractive alternative to traditional agencies, helping brands develop strategic communications programs that are truly integrated and exponentially more effective."

Definition 6 has been executing its national expansion plan since last August, when it announced it had secured $15 million dollar investment from Navigation Capital Partners to grow the agency through acquisitions and new office openings.

The agency has since acquired New York City-based agencies Creative Bubble, a full-service video production agency, and Leach Communications, a boutique public relations agency. The opening of the Dallas office is the first of several planned organic office expansions for the agency.

As a result of its recent expansion activity, Definition 6 has increased its staff from 40 to more than 140 since last summer.

About Definition 6

Definition 6 is an integrated interactive agency that creates immersive brand experiences that drive business results. Definition 6 collaborates with clients to help them create innovative and measurable customer experiences across all media channels, leading strategy and creativity with insight and imagination. From eCommerce and website design, to rich media and interactive marketing applications, Definition 6 helps clients such as The Coca-Cola Company, VeriFone, Cox, La Quinta Inn & Suites, Cinnabon, Wendy's/Arby's Group to bridge the gap between marketing and technology. For more information, visit: http://www.definition6.com. 

SOURCE Definition 6