Definition 6 Expands Motion Design Capabilities

Jim Read to Serve as Motion Design Creative Director for Definition 6

Jun 21, 2010, 10:30 ET from Definition 6

ATLANTA and NEW YORK, June 21 /PRNewswire/ -- Definition 6, an integrated interactive agency, today announced it has significantly expanded its motion design capabilities. The agency has hired motion design veteran Jim Read to lead its motion design operations out of New York. Read previously served in creative roles at EyeballNYC, MTV Networks and Trailer Park.

While motion design is not a new service offering for Definition 6, the agency has dedicated significant resources towards the build out of its operations in New York to support an increased demand it is seeing for motion design work. The agency's investment in additional resources and talent expands its ability to concept and execute motion design work.

"The acquisition of Creative Bubble last summer provided a solid foundation for us to build off of in terms of equipment and talent in New York," said Michael Kogon, CEO of Definition 6. "With the hiring of Jim Read, we are looking to aggressively scale our motion design operations, further extending the investments we've made across our production and post-production operations."

Jim Read has been a leading innovator in motion design for the past decade, having worked for some of the best-known motion design boutiques and internal creative departments. Jim's client experience includes work with CMT, Showtime, HBO, Warner Bros. Pictures and Disney.

"We're charting new territory with our expanded motion design operations," said Jim Read, Creative Director. "We're building the motion design operation I wish I had as a client – one just as capable of developing killer creative as they are executing the concept. We bring clients everything they love about working with creative boutiques, with the resources of a quickly expanding national agency."

Jim also recently worked as a Creative Director for Cirque du Soleil's new Viva Elvis production in Las Vegas. Working with the director of screen content and production, Read developed most of the visuals that run in the video screens during the performance.

Definition 6 is officially unveiling its expanded motion design capabilities at the PromaxBDA conference starting tomorrow in Los Angeles. For more information on the motion design capabilities of Definition 6, please visit http://www.def6.tv.

About Definition 6

Definition 6 is an integrated interactive agency that creates immersive brand experiences that drive business results. Definition 6 collaborates with clients to help them create innovative and measurable customer experiences across all media channels, leading strategy and creativity with insight and imagination.

Definition 6, with support from its New York City-based Creative Bubble team, helps clients such as HBO, USA Networks, Showtime, and Nickelodeon, The Coca Cola Company and Mitsubishi to bridge the gap between marketing and technology. For more information on Definition 6 Motion Design, please visit http://www.def6.tv or http://www.definition6.com.

SOURCE Definition 6



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