NEW YORK, March 30, 2011 /PRNewswire/ -- Definition 6, a unified marketing agency, announced today that it has been engaged by Vistage International for public relations and strategic communications services. Based in San Diego, Vistage International is the world's largest for profit chief executive organization with over 14,000 members worldwide.
Definition 6 will be responsible for public relations strategy, planning and execution for Vistage International as well as specific social media initiatives. As strategic communications consultants, Definition 6 will also develop speaking platforms for key Vistage executives and build a public affairs outreach program to connect Vistage members with their local government officials.
"Definition 6 offers an impressive array of services and our search for a public relations agency concluded with choosing an agency that could support any strategic communications, digital marketing, promotion or advertising need that may arise," said Leo Bottary, Vice President, Public Affairs for Vistage International. "We selected Definition 6 for its expert strategic thinking and excellent relationships with business media on the national and local level. Access to top-tier media such as CNBC, Wall Street Journal and American City Business Journals allows Vistage to reach its key audiences. Our members are leaders in their field and Definition 6 provides us with the support and skilled knowledge that our members appreciate."
Vistage International distributes a quarterly CEO Small Business Confidence Index which is the largest and most comprehensive report of small and mid-size CEO opinion and projections. The insights provide a leading indicator for GDP, employment, capital expenditure, sales, revenue, and profit trends. Definition 6 will lead publicity efforts for the Index.
"Vistage International is the leading brand in its space, and the Vistage small business member community is a dynamic group of CEOs who keep America's business economy thriving every day – we're honored to support their efforts," said Alfred Leach, managing director of strategic communications, Definition 6. "By leveraging our unified agency model, we are committed to providing Vistage with innovative thinking and solutions to extend the reach and influence of their brand through traditional and digital marketing campaigns."
Vistage International evaluated five agencies in its search for a public relations agency.
About Vistage International
Founded in 1957, Vistage International, headquartered in San Diego, California, is the world's leading chief executive organization, serving more than 14,000 members in 15 countries. Vistage member CEOs participate in chair-led advisory board peer groups, receive one-to-one coaching, learn from expert speakers, and interact among a global network of CEOs representing a broad range of industries. Its renowned Vistage CEO Confidence Index has been tracking CEO confidence and main street business issues since 2003.
About Definition 6
Definition 6 is a Unified Marketing Agency that creates brand experiences that unite brands and people in motion. Through imagination, innovation and insight, we execute ideas that deliver continued value across all brand interactions. Since 1997, Definition 6 has been helping clients redefine brand experiences by unifying the disciplines of marketing and technology. With offices in Atlanta and New York, Definition 6 supports a fast-growing client base that includes The Coca-Cola Company, HBO, La Quinta Inns & Suites, VeriFone, Cox Enterprises, Nickelodeon, Mitsubishi and Cinnabon. For more information on Definition 6's Unified Marketing Services, or to learn more about the agency's award-winning work, please visit www.definition6.com.
SOURCE Definition 6