Definition 6 Named Agency of Record for Rubbermaid Commercial Products

Mar 07, 2011, 10:00 ET from Definition 6

ATLANTA, March 7, 2011 /PRNewswire/ -- Definition 6, a unified marketing agency, today announced it has been named agency of record for Rubbermaid Commercial Products, a brand of Newell Rubbermaid.

As agency of record for Rubbermaid Commercial Products (RCP), Definition 6 will support traditional and digital marketing initiatives, utilizing its innovative unified marketing strategy framework.

"This is a significant win for Definition 6," said Michael Kogon, CEO of Definition 6. "We have dramatically transformed the agency over the past year to position us to attract more agency of record relationships from companies like Newell Rubbermaid and its Rubbermaid Commercial Products brand. This win reinforces the demand and interest we're seeing in the marketplace for unified marketing strategies and execution."

Definition 6 will help RCP with campaign planning and execution for new product launches, as well as strategy, planning and execution of digital marketing, promotions, public relations and advertising. "Definition 6 is an impressive agency with an extensive team capable of supporting both traditional and digital marketing programs," said Bob Heisner, Global Vice President of Marketing for Rubbermaid Commercial Products. "We ultimately selected Definition 6 for its ability to come up with the big ideas, but also to execute and plan. We look forward to working with Definition 6 and its team."

RCP evaluated more than 20 agencies during its search for an agency of record in 2010.

About Definition 6

Definition 6 is a Unified Marketing Agency that creates brand experiences that unite brands and people in motion. Through imagination, innovation and insight, we execute ideas that deliver continued value across all brand interactions. Since 1997, Definition 6 has been helping clients redefine brand experiences by unifying the disciplines of marketing and technology. With offices in Atlanta and New York, Definition 6 supports a fast-growing client base that includes The Coca-Cola Company, HBO, La Quinta Inns & Suites, VeriFone, Cox Enterprises, Nickelodeon, Mitsubishi and Cinnabon. For more information on Definition 6's Unified Marketing Services, or to learn more about the agency's award-winning work, please visit

About Rubbermaid Commercial Products, LLC

Rubbermaid Commercial Products, headquartered in Winchester, Va., is a manufacturer of innovative, solution-based products for commercial and institutional markets worldwide. Since 1968, RCP has pioneered technologies and system solutions in the categories of food services, sanitary maintenance, waste handling, material transport, and safety products. RCP, an ISO 9001:2000 manufacturer, is part of Newell Rubbermaid's global portfolio of brands and continues to develop innovative products. Visit

SOURCE Definition 6