Definition 6 Wins AiMA Awards for Recent Online Video Campaign

ATLANTA, May 5 /PRNewswire/ -- Definition 6, an integrated interactive agency, today announced it won two awards in the 2010 AiMA Awards competition.

Definition 6 earned the "Most Effective Video Campaign" award for The Coca-Cola "Happiness Machine" video it produced. The "Happiness Machine" video also shared the "People's Choice" award honors at this year's ceremony.

The Coca-Cola "Happiness Machine" video, which can be seen on YouTube here, has been viewed more than 2.2 million times to date.

"The 'Happiness Machine' video was one of our favorite projects to work on to date," said Michael Kogon, CEO of Definition 6. "While we believe the creative concept was a winner from the onset of the campaign, it was really the genuine surprise and happiness captured in the video that made it such a hit with fans and the client alike."

Definition 6 shot the video in early December at St. John's University. The crew set up a modified Coca-Cola vending machine overnight. When unsuspecting college students went to make a purchase the following day, they were surprised with small 'doses of happiness' ranging from flowers and balloon animals to a piping hot pizza and a six-foot sub.

"Imagine if you went up to a vending machine and a six-foot sub came out," adds Kogon. "How could you do anything other than laugh?"

A complete list of the 2010 AiMA Award winners can be found on the AiMA website here.

About AiMA Awards

Established in 2008, AiMA Awards is the Atlanta area's only award program dedicated exclusively to interactive marketing. Professionals from all walks of Atlanta's interactive community are invited to put their best website, search, email, online video, social media and mobile campaigns forward to compete for the distinction of being recognized by industry experts and peers as Atlanta's best digital talent. For more information on AiMA awards, please visit http://www.atlantaima.org.

About Definition 6

Definition 6 is an integrated interactive agency that creates immersive brand experiences that drive business results. Definition 6 collaborates with clients to help them create innovative and measurable customer experiences across all media channels, leading strategy and creativity with insight and imagination. From eCommerce and website design, to rich media and interactive marketing applications, Definition 6 helps clients such as The Coca-Cola Company, VeriFone, Cox, La Quinta Inn & Suites, Cinnabon and Wendy's/Arby's Group to bridge the gap between marketing and technology. For more information, visit: http://www.definition6.com. 

SOURCE Definition 6