Definition 6 Wins Campaign of the Year at Ad Age Small Agency Awards for Coca-Cola Work

ATLANTA, July 20 /PRNewswire/ -- Definition 6, an integrated interactive agency, today announced it won "Campaign of the Year" at the Ad Age Small Agency Awards held last week in New Orleans, in conjunction with the Ad Age Small Agency Conference.

Definition 6 earned the award for the 'Happiness Machine' work it has created for Coca-Cola. In the video, Definition 6 secretly set up a modified Coca-Cola vending machine on the campus of St. John's University overnight. When unsuspecting college students went to make a purchase the following day, they were surprised with small 'doses of happiness' ranging from flowers and balloon animals to a piping hot pizza and a six-foot long sandwich. The video quickly became a hit across YouTube and other social media.

"We are grateful that Ad Age and its distinguished panel of judges have recognized us for our work on this campaign," said Michael Kogon, CEO of Definition 6. "Out of all the other small agencies out there, this is a great honor."

The "Happiness Machine" was initially uploaded to Coca-Cola's YouTube page. The video became an instant hit and has since been viewed more than 2.4 million times on YouTube. Coca-Cola recently adapted the Web video into a 30-second commercial spot that ran during the season finale of American Idol.

The Ad Age Small Agency Awards was open to all agencies with 150 employees or less. Definition 6 recently hired its 140th employee and plans to continue its growth through the end of the year.

If you haven't seen the "Happiness Machine", you can see it on YouTube here: http://www.youtube.com/watch?v=lqT_dPApj9U.

About Definition 6

Definition 6 is an integrated interactive agency that creates immersive brand experiences that drive business results. Definition 6 collaborates with clients to help them create innovative and measurable customer experiences across all media channels, leading strategy and creativity with insight and imagination.

From eCommerce and website design, to rich media and interactive marketing applications, Definition 6 helps clients such as The Coca-Cola Company, VeriFone, Cox, La Quinta Inn & Suites, Cinnabon, Wendy's/Arby's Group to bridge the gap between marketing and technology. For more information, visit: http://www.definition6.com. 

SOURCE Definition 6