Defying the Downturn: Big Gains for Microsoft Dynamics CRM Partner

Sonoma Partners Sees Significant Jump in Business

Mar 09, 2010, 10:00 ET from Sonoma Partners

CHICAGO, March 9 /PRNewswire/ -- In a decidedly down economy, Chicago-based Sonoma Partners, one of the country's leading resellers and customizers of Microsoft Dynamics CRM (Customer Relationship Management), is seeing big business gains.

Despite many competitors reporting flat outlooks, Sonoma Partners consulting revenues increased a whopping 44% in 2009.  Equally telling is the triple digit jump in deal size for the company.  Twice named among the fastest growing privately held companies on Inc. Magazine's annual list, Sonoma Partners looks to improve that ranking again this year.  

Sonoma Partners Principal Mike Snyder attributes recent success to not only the growing popularity of Microsoft Dynamics CRM, but the increasing usage and customization of the product, an area in which Sonoma Partners excels.  

"A large part of our business upswing is attributable to our customization efforts, which allow our clients to get the maximum benefit out of CRM," said Snyder.  "The economy is driving businesses to invest in applications that not only help them get closer to their customers, but enable them to streamline the way they do business as a whole."

An aggressive pursuit to expand upon traditional uses of CRM powers the company's phenomenal growth.  Sonoma Partners is leveraging so-called XRM opportunities to spur development.  XRM refers to any relationship that needs to be managed, such as vendors, employees, prospects, dealers, as well as other types of business relationships including properties, assets, projects, grants, legislation and more.  

Examples of XRM developments by Sonoma Partners include a new system for tracking election-day activities and judges in a major metropolitan area and a commercial real estate firm that uses XRM to manage leases and available space.  

Sonoma Partners clients include custom implementations for Choice Hotels, Realogy, the United Center (Chicago Bulls and Chicago Blackhawks) and Jones Lang LaSalle.  With a focus on enterprise and mid-size companies, Sonoma employs a tailored approach to each client and provides expert counsel at maximizing a company's CRM/XRM usage.  

About Sonoma Partners

Founded in 2001, Sonoma Partners works exclusively with Microsoft Dynamics CRM and has twice been awarded Global Microsoft CRM Partner of the Year.  In addition, Sonoma Partners has written multiple books about Microsoft Dynamics CRM for Microsoft Press.

SOURCE Sonoma Partners