Degree Men Introduces Ground-breaking Technology in Premium Adrenaline Series Line

ENGLEWOOD CLIFFS, N.J., March 15, 2012 /PRNewswire/ -- Degree Men® is revolutionizing their popular Adrenaline Series of anti-perspirant/deodorant by adding the world's first movement-activated anti-perspirant technology for men by introducing new, innovative MOTIONSENSE™ technology. In today's fast paced world, guys are constantly moving throughout their day -- they want to succeed and keep a leg up on the competition. When the stakes are high, men don't have time to worry about underarm protection -- they need a deodorant that covers their every move.

The Degree Men Adrenaline Series now features exclusive MOTIONSENSE technology, which is triggered by even the most sudden and slightest of body movements releasing extra protection throughout the day to fight sweat and odor before they start.

This breakthrough technology contains motion activated micro-capsules that sit on the surface of the skin -- on first movement the technology activates causing the capsules to break and release bursts of freshness to stay ahead of sweat and odor no matter how big the challenge is.

While the average anti-perspirant/deodorant releases scent upon contact with sweat, Degree Men with MOTIONSENSE starts working to block wetness when you start to move, not just when you start to sweat, keeping you cooler for longer.

"Guys are always on the move and our new Degree Men MOTIONSENSE technology gives them the edge they need to stay confident throughout the day," explains Aaron Calloway, Senior Brand Building Manager, Unilever. "The MOTIONSENSE technology gives you more complete protection that lasts for longer than ever before keeping you fresher and more protected no matter how big the challenge is."

Adrenaline Series MOTIONSENSE Line

Starting in March, 2012, the Degree Men Adrenaline Series anti-perspirant/deodorants will include new MOTIONSENSE technology that fights sweat before it happens. The Degree Men Adrenaline Series now with MOTIONSENSE comes in the following scents:

• Degree Men Extreme
• Degree Men Everest™
• Degree Men Sport Defense
• Degree Men Adventure
• Degree Men V12

The Degree Men Adrenaline Series with MOTIONSENSE is available at retail stores nationwide with a suggested retail price of $4.29 (2.7 oz).

To learn more about the MOTIONSENSE technology and to share your own stories of success visit www.DegreeMen.com. You can also find Degree Men on Facebook and Twitter.

About Unilever North America

Unilever is one of the world's leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 180.  With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others.  In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Breyers, Caress, Consort For Men, Country Crock, Degree, Dove personal care products, fds, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-Tips, Ragu, Simple, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme, Vaseline, and Wish-Bone. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America – generating over $9 billion in sales in 2011.  For more information, visit www.unileverusa.com or www.unilever.ca.

SOURCE Degree Men