Delicato Family Vineyards Extends Footprint In China With COFCO Partnership

NAPA, Calif., Aug. 18, 2016 /PRNewswire/ -- Delicato Family Vineyards, worldwide exporter of California wines and one of the fastest growing top 10 wineries in the US, is pleased to announce the addition of Napa Valley-based Black Stallion Estate Winery wines to the roster of Delicato brands imported by COFCO Imported Wines, a division of COFCO Ltd. (China National Cereals, Oils and Foodstuffs Corp), one of China's leading producers of consumer goods, as well as one of country's leading importers of wines from around the world.

"Selling wine in China for over a decade, Delicato Family Vineyards' commitment to family ownership, innovation and quality wine continues to resonate with China's evolving wine market," said David DeBoer, Vice President & General Manager International, Delicato Family Vineyards. "We value our relationship with COFCO, and extending distribution with Black Stallion is a significant milestone as we expand our brand presence across all key channels in China."

The expansion comes on the heels of the successful COFCO launch of Delicato's Belle Ambiance wines in China in 2015. Launched with the emerging Chinese millennial consumer in mind, Belle Ambiance struck a chord with this growing audience's desire for authenticity, quality and value.

"Today's Chinese consumers are looking for authenticity and trust in the products they purchase," said Li Shiyi, General Manager, COFCO Imported Wine & Spirits Division. "Together, Delicato's longstanding history as a responsible, family-owned producer of award-winning wine brands partnered with COFCO's reputation as a trusted producer and importer fulfill this consumer need by providing great-tasting quality wine."

"We are pleased for the opportunity to grow our relationship with COFCO and to share our award-winning Black Stallion wines with a broader Chinese audience," said Chris Indelicato, President & CEO, Delicato Family Vineyards. "For more than 90 years our family has been farming grapes and making wine from celebrated vineyards across California. In the Napa Valley, our Black Stallion Estate Winery combines three generations of experience and a state-of-the-art boutique winery perfectly suited for site-specific winemaking."

The addition of Black Stallion Estate Winery to the COFCO suite of Delicato wine offerings marks another watershed deal for the Indelicato family as they continue to strategically expand distribution in the Chinese market.

About Delicato Family Vineyards

Delicato Family Vineyards is a pioneering family-owned California winery founded in 1924. Three generations of the Indelicato family have guided grapes from vineyard to bottle and into homes and dining establishments around the world. Delicato Family Vineyards produces and represents wines of the highest quality made in accordance with sustainable winegrowing practices. For more information, visit www.delicato.com.     

SOURCE Delicato Family Vineyards

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