Deloitte named a Leader in IDC MarketScape Worldwide AI-enabled Adobe Professional Services 2026 Vendor Assessment

This report is a quantitative and qualitative assessment of the characteristics that explain a vendor's success in the marketplace

NEW YORK, Nov. 5, 2026 /PRNewswire/ -- Deloitte has been positioned as a Leader in the IDC MarketScape Worldwide AI-Enabled Adobe Professional Services 2026 Vendor Assessment (Doc #US54114626, October 2026). Deloitte is recognized as a "worldwide services provider that combines a long heritage in business consulting with broad and deep IT services capabilities, and with a strong understanding of its clients' business on multiple levels." Deloitte's Adobe-focused professional services are delivered through Deloitte Digital.

This assessment was produced by "key findings from IDC's 56 calls with reference clients of Adobe professional services." This IDC MarketScape evaluation "is based on a comprehensive framework and set of parameters expected to be most conducive to success in providing professional services relating to AI-enabled Adobe professional services in both the short term and the long term." Deloitte was positioned as a Leader of the IDC MarketScape: Worldwide Experience Design Services 2025 Vendor Assessment (Doc #US52973225, October 2025) and the IDC MarketScape: Worldwide Experience Build Services 2025 Vendor Assessment (Doc #US52973125, October 2025). 

"We're honored to be recognized by IDC MarketScape as a Leader in the 2026 Worldwide AI-Enabled Adobe Professional Services Vendor Assessment," says Kim Frazier, Deloitte Global Chief Commercial Officer, Adobe Alliance. "As technology reshapes customer expectations, our deep knowledge of Adobe solutions and forward deployed models help organizations respond quickly and turn new possibilities into meaningful outcomes. We'll continue building on the strength of our alliance and the innovation of our teams to help clients realize greater value from their investments."

"Organizations today are looking for collaborators who can bring together creativity, technology, data, and industry insight to drive meaningful business outcomes," says Mark Lush, Deloitte Global Consulting Services Customer Offering Portfolio leader and Global Head of Deloitte Digital. "We're proud of this recognition, which I believe reflects Deloitte Digital's dedication to helping clients create exceptional customer experiences, accelerate growth, and realize the potential of AI-powered transformation."

"Adobe and Deloitte have built a strong relationship around a shared focus on customer outcomes," says Kyle Ellis, Global Vice President & General Manager, Strategic Partnership Program, Adobe. "Deloitte brings a thoughtful, practical approach to complex experience challenges, helping organizations put Adobe's AI-powered technology to work in ways that strengthen their brands, engage customers, and drive growth."

According to the IDC MarketScape:

• "Based on conversations with Deloitte's clients, the three main areas where clients commended Deloitte were people quality, value creation, and Adobe-specific thought leadership."
  
  
• "Deloitte's breadth and depth of capabilities, and its ability to mobilize its people quickly on a global scale, are important capabilities for clients."
  
  
• "Since 2021, Deloitte has won 10 global Adobe Digital Experience Partner or Customer Experience Orchestration Partner awards, has had 16 of its employees appointed as Adobe Community Advisors, and has been a Diamond sponsor of Adobe Summit every year."
  
  
• "Deloitte Digital has a number of intellectual property assets to help its clients drive value from Adobe technology, including:
  • Connected Studio Powered by Adobe: An Accredited Solution combining Adobe's Creative and Experience Cloud platforms with Deloitte Digital's technical, operational, and creative expertise, including Workfront, to help clients create more content, faster and for less, in a real-time market.
    
    
  • Deloitte Digital Dual Zone: An Accredited Solution that resolves pre-ingestion data hygiene and identity resolution issues, helping clients build complete, consistent customer profiles and unified data sets from multiple platforms and target market segments from a complete view of customers.
    
    
  • Adobe Xccelerator (AX): An Accredited Solution providing a production-ready platform and a suite of reusable components, templates, features, and integrations that extend Adobe Experience Manager, giving clients faster time to value on Adobe's digital platforms.
    
    
  • Closed-Loop Marketing Solution: A closed-loop marketing (CLM) Accredited Solution that combines marketing automation and financial management for more cost-efficient marketing (Customers using this solution are able to track more than performance of content based on click-throughs, since this solution tracks actual ROI of content and campaigns).
    
    
  • Investment to Value Map: A tool to help CMOs strategically transform and modernize the marketing function.
    
    
  • ConvergeCONSUMER™: A tool that combines Deloitte's proprietary consumer data with applied AI and machine learning to help organizations know their customers, predict demand, and personalize experiences.
    
    
  • IndustryAdvantage™: An industry-benchmarking framework Deloitte draws on when building clients' marketing transformation road maps, including competitive analysis, a marketing capability maturity model, and a multiyear business case and road map."

For more information about Deloitte Analyst Relations, please visit our Analyst Relations page.

About IDC MarketScape
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier's position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective suppliers.

About Deloitte
Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited (DTTL), its global network of member firms, and their related entities (collectively, the "Deloitte organization"). DTTL (also referred to as "Deloitte Global") and each of its member firms and related entities are legally separate and independent entities, which cannot obligate or bind each other in respect of third parties. DTTL and each DTTL member firm and related entity is liable only for its own acts and omissions, and not those of each other. DTTL does not provide services to clients. Please see www.deloitte.com/about to learn more.

Deloitte provides leading professional services to nearly 90% of the Fortune Global 500^® and thousands of private companies. Our people deliver measurable and lasting results that help reinforce public trust in capital markets and enable clients to transform and thrive. Building on its 180+-year history, Deloitte spans more than 150 countries and territories. Learn how Deloitte's nearly 500,000 people worldwide work together every day to make an impact that matters at www.deloitte.com.

SOURCE Deloitte Global