Delta Faucet Company Expands Commitment to Innovation

Involvement in community activities and educational events promotes innovation in many forms

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Oct 21, 2013, 10:00 ET

INDIANAPOLIS, Oct. 21, 2013 /PRNewswire/ -- From its Touch₂O^® Technology, which turns faucets on and off with just a touch, to H₂Okinetic® shower technology that gives users the feeling of a more drenching shower while using less water, Delta Faucet is at the forefront of smart design in the kitchen and bath. Now, the company has broadened its commitment to innovation through its ongoing participation in activities aimed at supporting the science, technology, engineering and math (STEM) communities and beyond.

"Thoughtful innovation is at the core of everything we do. From new product design and technological development to our systematic business approach, we're driven by our need to learn and our desire to uncover smart solutions in every area we touch," said Bob Rodenbeck, director of research and development, Delta Faucet Company. "This methodology also translates to the way we invest our time and energy outside of our day-to-day work by aligning with organizations and events that promote this attitude in the world in which we live."

Encouraging education in areas related to science and engineering, Delta Faucet Company works with several universities to provide training and mentorship to students pursuing careers in STEM and design related fields. Additionally, the Delta^® brand was the primary sponsor of Popular Science magazine's virtual science fair in 2013, soliciting inspiring ideas from kids of all ages by asking them to explain, through essays and photos, how their idea could one day help improve the world.

For the second straight year, Delta Faucet participated in the World Maker Faire and Bay Area Maker Faire - events that celebrate makers: the people who create, innovate, build and tinker. There, the research and development team was able to showcase how scientific principles, such as fluidics and capacitance, make some of the Delta and Brizo^® brands' most popular products unique.

To support innovation in its own backyard, Delta Faucet Company participated in the 2013 Day of Innovation, where it was recognized with a 2013 Indiana Innovation Award for its H₂Okinetic technology. The annual Day of Innovation brings together an unprecedented mix of business, non-profit, academia and start-up leaders and practitioners from all sectors to recognize stories of successful innovation and encourage dissemination of knowledge across all skill sets.

"Since 1954, when founder Alex Manoogian developed the first single handle washerless ball valve faucet, Delta Faucet Company has been delivering smarter ways to experience water," added Rodenbeck. "Innovation can be transformational; whether it's a touch-activated faucet in your home that makes cooking in the kitchen a little more efficient or a new shower technology that saves you water while helping to rinse the shampoo out of your hair more quickly, Delta products are born from thoughtful innovation."

About Delta Faucet Company
Founded by Masco Corporation in 1954 with the introduction of the single-handle faucet, Delta Faucet Company is proud to be America's faucet innovation leader, featuring Delta^®, Brizo^® and Peerless^®products. A WaterSense^® partner of the U.S. Environmental Protection Agency, Delta Faucet is a global organization that offers kitchen faucets, bath faucets, shower heads, shower systems, toilets and related accessories, selling products in more than 53 countries. For more information, visit www.deltafaucet.com.

About Masco
Masco Corporation (NYSE: MAS), parent company of Delta Faucet Company, is one of the world's largest manufacturers of brand-name consumer products for the home and family, including Behr^® paint; Delta^® and Hansgrohe^® kitchen and bath faucets and shower fixtures; KraftMaid^® and Merillat^® cabinets; and Milgard^® windows and doors. Masco is also a leading provider of services that include the installation of insulation and other building products through Masco Contractor Services. Visit www.masco.com for more information on the Masco family of brands.