Delta Faucet Embraces Muddy Mess Makers, Celebrates Shower Singers
Delta Faucet's HappiMess™ campaign partners with Warrior Dash®, the world's largest obstacle race
INDIANAPOLIS, Aug. 2, 2016 /PRNewswire/ -- What happens when extreme obstacle course racing is paired with the fact that more than half of Americans (58%) – and 79% of millennials1 – admit to singing in the shower weekly? An optimal opportunity for muddy, musical magic. As part of its HappiMess campaign, Delta Faucet announced its continued partnership with Warrior Dash events and will debut a new consumer stage in the form of an in-shower karaoke station for participants to belt out their favorite tunes while getting clean post-race.
The innovative, outdoor showering station delivers a new twist for Warrior Dash race participants who can turn up the volume to their go-to shower serenades as they rinse clean after races across the U.S. this summer.
"From bounding over fire and trudging through mud, Warrior Dash race participants are no strangers to having fun while getting messy," said Catherine Roper, Delta® brand marketing director. "We're proud to be back for a second year with the Warrior Dash events on our mission to help consumers embrace life's messes with confidence and fun. The added karaoke component allows Dashers to celebrate a bit more loudly and with a bit more fun in a unique, only-in-the-shower way."
Additional Singing in the Shower Findings
The Delta Faucet Singing in the Shower survey identified the following trends for those who turn their shower into private concerts:
- Nearly 1 in 3 (29%) Americans sing in the shower 4 to 7 days a week
- Topping the shower charts: Pop (27%), Rock (24%), R&B (21%), Country (20%) and Show Tunes (7%)
- 51% of Americans and 76% of Millennials admit to eavesdropping on their significant other singing with suds
- High hopes! 24% of shower singers liken themselves to British songstress Adele when singing in the shower, followed by Taylor Swift (17%) and Michael Jackson (16%)
- Shower singers' favorite decades rank as follows: 2000 boybands and pop divas (31%), 1990s hit makers (20%), 70s jams (17%), 80s favorites (17%) and 60s oldies (15%)
Before reaching the karaoke shower station, Warrior Dash race participants conquer 12 world-class obstacles throughout the 5K course. Participants can experience a custom, outdoor shower station featuring more than 40 Delta® H2Okinetic® showerheads, which deliver water in a unique wave pattern to deliver the feeling of a warmer, more drenching shower. The shower station can be found at the following six Warrior Dash events this summer:
- Minnesota – July 23
- Ohio – August 20 & 21
- Pennsylvania – August 27
- Indiana – September 10
- Colorado – September 17
- Oregon – September 24
"As Warrior Dash enters its eighth season of providing memorable, HappiMess experiences – having partners like Delta Faucet helps us deliver those moments on and off the course," said Alex Yount, Sr. Manager of Partnerships at Warrior Dash and Red Frog Events. "The in-shower karaoke component delivers an interactive, fun and personalized way to celebrate our Warriors' accomplishments and transform them back to clean."
All H2Okinetic showerheads at the events are WaterSense-labeled and flow at 2.0 gallons per minute or less to create the feeling of more water while using up to 40 percent less water than a standard showerhead. Delta Faucet is a proud partner of the U.S. Environmental Protection Agency's WaterSense® Program and supports the program's goal of protecting the nation's water supply.
About Delta® Products
There is transformative power at the heart of every Delta® product. From Touch2O® Technology that turns faucets on and off with just a touch to H2Okinetic® shower technology that provides the feeling of more water without using more water, Delta® products incorporate smart thinking that anticipates people's needs. Paired with beautiful and inspirational design, the Delta® brand is more than just a faucet. A WaterSense® partner of the U.S. Environmental Protection Agency, Delta Faucet Company is a global organization offering kitchen and bath faucets, showerheads, tub and shower systems, toilets, bath sinks and related accessories, selling products in more than 53 countries. For more information, visit www.deltafaucet.com.
About Warrior Dash
Warrior Dash is the 5K obstacle course race that anyone can start and everyone can finish. Since 2009, over 2.5 million participants have celebrated their decision to leave their normal weekend in the mud – and the running industry hasn't been the same since. Warrior Dash and its parent company, Red Frog Events, with the help of participants and a variety of initiatives, have donated over $13 million for St. Jude Children's Research Hospital. Visit www.WarriorDash.com to learn more or find a location near you.
1 The Delta Faucets Survey was conducted by Wakefield Research among 1,000 nationally representative U.S. adults ages 18+ between July 8th and July 13th, 2016, using an email invitation and an online survey. Quotas have been set to ensure reliable and accurate representation of the U.S. adult population ages 18+.
WARRIOR DASH® is a registered service mark of Red Frog Events, LLC
Links to additional resources
Delta Online Press Room
Warrior Dash Online Press Room
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