ATLANTA, Dec. 9, 2016 /PRNewswire/ -- Dan Csont will join Delta Dec. 12 as Vice President of Brand Management. In this role Csont will oversee the airline's product development and customer experience programs, brand design and marketing communications programs.
"Dan has a strong track record of combining innovation, brand strategy, strategic marketing communications and analytics to positively address customer needs," said Tim Mapes, Senior Vice President and Chief Marketing Officer. "Dan's leadership will bolster Delta's continued efforts to expand the appeal of the Delta brand internationally and to earn greater preference for the Delta brand around the world."
Csont will come to Delta from his role as Global Chief Marketing Officer for Network Solutions at TE Connectivity – a publicly traded $12 billion electronics company. While there, he led a global team across 10 countries to develop and execute comprehensive digital strategies, re-engineer go-to-market processes and drive brand affinity. Csont has also held executive marketing roles at AT&T and Equifax.
Csont will lead the Delta Marketing teams whose work continues to position Delta as a leading global brand. He will direct product design, innovation, creativity and specific design elements that deliver on Delta's brand promise of being thoughtful, reliable and innovative at all points of the travel experience.
Csont will be based in Atlanta and report to Mapes.
Delta Air Lines serves nearly 180 million customers each year. In 2016, Delta was named to Fortune's top 50 Most Admired Companies in addition to being named the most admired airline for the fifth time in six years. Additionally, Delta has ranked No.1 in the Business Travel News Annual Airline survey for an unprecedented five consecutive years. With an industry-leading global network, Delta and the Delta Connection carriers offer service to 312 destinations in 54 countries on six continents. Headquartered in Atlanta, Delta employs more than 80,000 employees worldwide and operates a mainline fleet of more than 800 aircraft. The airline is a founding member of the SkyTeam global alliance and participates in the industry's leading transatlantic joint venture with Air France-KLM and Alitalia as well as a joint venture with Virgin Atlantic. Including its worldwide alliance partners, Delta offers customers more than 15,000 daily flights, with key hubs and markets including Amsterdam, Atlanta, Boston, Detroit, Los Angeles, Minneapolis/St. Paul, New York-JFK and LaGuardia, London-Heathrow, Paris-Charles de Gaulle, Salt Lake City, Seattle and Tokyo-Narita. Delta has invested billions of dollars in airport facilities, global products and services, and technology to enhance the customer experience in the air and on the ground. Additional information is available on the Delta News Hub, as well as delta.com, Twitter @DeltaNewsHub, Google.com/+Delta, and Facebook.com/delta.
SOURCE Delta Air Lines