Demand Generation Best Practices, Courtesy of Webinar Academy

SAN FRANCISCO, July 27, 2015 /PRNewswire/ -- ON24, the world's leading webinar marketing platform for demand generation, lead qualification and customer engagement, today announced "A Guide to More Effective Demand Generation Webinars," a live Webinar Academy event designed to provide tips and best practices for achieving lead generation and content marketing goals with business webinars.

Scheduled for Tuesday, July 28, 2015, at 11:00 a.m. PT / 2:00 p.m. ET, this free, half-day virtual conference is being offered through the Webinar Academy, the one-stop resource for content focused on creating and delivering successful webinars.

Designed for producers and presenters of marketing webinars, this best practices showcase will demonstrate how webinars can be effective tools to meet the wide-ranging objectives associated with demand generation in companies large and small. From content marketing to building awareness and lead generation that drives the sales funnel, webinars can really "move the needle" – but only if companies possess a clear set of objectives.

Keynote speaker Ken Molay, president of Webinar Success, will present best practices designed to help companies meet their objectives by creating effective webinars for various marketing purposes. Molay will also explain the varying tactics associated with different kinds of webinars, such as content marketing versus lead generation. This ON24 event will take a "deep dive" into actionable tactics, and audience members will learn:

• Best practices for encouraging registration and attendance
• How to engage prospects before and after a webinar
• Ways to structure content for maximum impact
• How to elicit desired responses from target audiences

"Webinars can drive leads, stimulate advocacy and make a huge difference in awareness, but only if companies go in with a solid plan," commented ON24 CMO Joe Hyland, "which is why we're so excited to present another live Webinar Academy event." He added that the featured content will provide best practices not only for planning world-class webinars for any demand generation scenario but will also provide actionable strategies that will show webinar producers how to go out and make it happen. "This is part of ON24's ongoing commitment to making marketers successful with their lead generation marketing efforts," Hyland said.

About the Webinar Academy
The Webinar Academy provides an opportunity to learn best practices and key tactics to help optimize overall webinar performance. As the industry's only ongoing professional certification program, the ON24 Webinar Academy is designed to advance professionalism by providing valuable educational content and offering certification across four tracks that reflect key roles in webinar planning and execution – video, producer, promoter and presenter. To learn more, please visit the Webinar Academy on LinkedIn.

About ON24, Inc.
ON24 is the leading webinar marketing platform for demand generation, lead qualification and customer engagement. Its award-winning, patented, cloud-based platform enables companies of all sizes to deliver engaging live and on-demand webinars. Providing industry-leading analytics that can be integrated with all leading marketing automation and CRM platforms, ON24 enables marketers to optimize demand generation, enhance lead qualification and accelerate sales pipeline opportunities.

Additional applications for the ON24 product portfolio include virtual training, talent development and town hall meetings. More than 1,200 enterprises rely on ON24, including IBM, CA Technologies, Merck, JPMorgan Chase, Deloitte, Credit Suisse and SAP. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit http://www.on24.com.

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SOURCE ON24

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