SAN FRANCISCO, April 26, 2016 /PRNewswire/ -- Demandbase, the leader in Account-Based Marketing (ABM), today announced that it has been named a Cool Vendor by Gartner. The "Cool Vendors in Tech Go-to-Market, 2016" report was published by Todd Berkowitz, Jim Hare and Ilona Hansen on April 18, 2016. The report credits Demandbase's leadership in ABM to its "one-two punch" of real-time IP identification and technology that targets the accounts B2B customers value most and personalizes the experience across the entire funnel, even while they remain anonymous, through digital advertising, on their website, and into the CRM system.
"It is a tremendous honor to be named as a 2016 Gartner Cool Vendor," said Chris Golec, CEO of Demandbase. "This recognition validates us as the leader in Account-Based Marketing. Since our company's inception, we've had a mission to help B2B marketers increase pipeline and revenue by reaching the accounts that will have the most impact on their business. The explosive growth of our customer base signifies that the market is realizing the true impact that ABM can have on a company's bottom line."
This recognition follows Demandbase's recent creation of the ABM Leadership Alliance, a consortium of industry-leading technology vendors who help B2B marketers create an ABM technology stack and implement high-performing ABM programs.
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Demandbase, the leader in Account-Based Marketing, enables B2B companies to identify and target the accounts they value most, and then market to them across the entire funnel. The Demandbase B2B Data Cloud is the definitive B2B database and technology for targeting accounts and specific segments within those accounts. The B2B Data Cloud supports customers across their existing, full marketing technology stack and powers The Demandbase B2B Marketing Cloud, which is one of the only subscription-based ad targeting and web personalization solutions that lets marketers connect campaigns directly to revenue. The B2B Marketing Cloud is powered by patented technology, which allows companies to identify the accounts they value most and personalize their digital marketing efforts to them. With Demandbase, businesses can target, engage, convert and retain the customers that matter most to their bottom line. Enterprise leaders and high-growth companies such as Adobe, Salesforce.com, Box, CSC, DocuSign, Dell and others use Demandbase to drive Account-Based Marketing and maximize their marketing performance. More information can be found at http://www.demandbase.com or by following the company on Twitter @Demandbase.