SAN FRANCISCO, Sept. 23, 2015 /PRNewswire/ -- Demandbase, the leader in Account-Based Marketing (ABM), today announced it was named to the JMP Securities list "The Hot 100: The Best Privately Held Software Companies" for 2015. The annual report is compiled by JMP Securities, a full-service investment bank, and acknowledges 100 of the leading private software companies in various sectors of the software industry.
Demandbase is the leader in ABM, an approach that helps B2B companies identify and target only those accounts they value most, and then market to them across the entire funnel. The company offers the only comprehensive set of marketing solutions purpose built for the account-based needs of B2B. Its B2B Marketing Cloud, which includes advertising, personalization, conversion and measurement solutions, helps B2B marketers drive a significant increase in revenue.
Demandbase was included in the 'Hot 100' list based on the evaluation of multiple criteria, including financial growth, products and services, quality of leadership, customers and market potential.
"This is the fifth year Demandbase has been included in JMP Securities 'Hot 100' list and it is another great achievement for our company," said Chris Golec, founder and CEO of Demandbase. "Through ABM, Demandbase is transforming the way B2B marketers target and increase sales activity with potential customers. We are honored to have been recognized for our efforts to improve outcomes for B2B marketers."
The news follows Demandbase's recent acquisition of WhoToo, a Data-as-a-Service company, and a $30 million investment round led by Sageview Capital. In the first half of the calendar year, the company experienced revenue growth in excess of 80 percent.
More information about Demandbase and Account-Based Marketing strategies can be found at:
- Website: https://www.demandbase.com/account-based-marketing-101/
- Twitter: https://twitter.com/Demandbase
- LinkedIn: https://www.linkedin.com/company/demandbase
Demandbase, the leader in account-based marketing, enables B2B companies to identify and target the accounts they value most, and then market to them across the entire funnel. The Demandbase B2B Marketing Cloud is the only subscription-based ad targeting and web personalization solution that lets marketers connect campaigns directly to revenue. The B2B Marketing Cloud is powered by patented technology, which allows companies to identify the accounts they value most and personalize their digital marketing efforts to them. With Demandbase, businesses can target, engage, convert and retain the customers that matter most to their bottom line. Enterprise leaders and high-growth companies such as Adobe, Salesforce.com, Box, CSC, DocuSign, Dell and others use Demandbase to drive account-based marketing and maximize their marketing performance. More information can be found at http://www.demandbase.com.