Demonstrating their Ongoing Commitment to a Healthy Lifestyle, this Fall Jamba Juice Partners with "Diet Diva" Tara Gidus

EMERYVILLE, Calif., Sept. 13, 2011 /PRNewswire/ -- This Fall, Jamba Juice Company (NASDAQ: JMBA), a leading healthy, active lifestyle brand, WOWs you with great tasting, better-for-you beverage and food choices that support and simplify healthy eating all day long.  Diet Diva Tara Gidus, a registered Dietician /Nutritionist and nationally recognized expert in nutrition, fitness and health promotion is a proud supporter of Jamba Juice® and the company's commitment to providing convenient, healthy choices to their customers.

Gidus has the knowledge and experience to empower consumers to achieve their highest amount of energy and wellness, and throughout the Fall, people can visit JambaJuice.com to see a variety of sample menus created by Gidus featuring better-for-you specialty beverage and food products from Jamba®.  Consumers can also look forward to upcoming chats and blogs from the renowned expert.

"Eating healthy, staying active and maximizing one's overall wellness potential are lifestyle choices that both Jamba Juice and I support," said Gidus.  "It is a pleasure working with a brand as influential as Jamba Juice to remind people that being healthy can still be fun."

"With the holidays upon us, we want to make sure people don't lose track of the healthy food and activity choices that they committed to over the summer," said Susan Shields, senior vice president and CMO, Jamba Juice Company.  "Adding the voice of nutrition expert Tara Gidus to the Jamba brand shows the commitment Jamba has to simplifying healthy eating.  Our lineup of better-for-you products also reinforces Jamba as a one-stop destination for your food and nutritional needs all day long."

Get the day going with slow cooked, steel-cut oatmeal or Fruit & Yogurt Parfaits topped with fresh bananas and organic granola.  Or for healthy essentials like servings of fruits and veggies, pick up one of Jamba's Fruit & Veggie or All Fruit™ smoothies.  And if you're looking for an easy way to make it a meal, try one of Jamba's Fruit & Veggie smoothies with a pretzel.  And last but not least, for a healthier indulgence, our popular Fall season favorite, Pumpkin Smash smoothie, is back for a limited time with all of its real pumpkin and spiced goodness.

The three Fruit & Veggie smoothies (Berry UpBEET™, Apple 'n Greens and Orange Carrot Karma) have fruit-forward flavors and are made with juice from vegetables like carrots, beets, spinach, broccoli and kale.  Each Sixteen size delivers 3 full servings of fruits and veggies and is less than 250 calories.

Jamba's Baked Goods provide a delicious, satisfying complement to our wide assortment of beverages. Whether accompanying a smoothie or a Hot Blend™, as a satiating morning start or an afternoon pick-me-up, our Baked Goods will delight your taste buds and your tummy.

Jamba's Fruit & Yogurt Parfaits offer a nutritious, balanced meal that provides your body with a good source of protein and fiber. Topped with organic granola and fresh bananas, Jamba Juice Fruit & Yogurt Parfaits are a nutritious and filling option that can be eaten for breakfast, lunch or dinner.

In celebration of the traditions and beauty of Fall, Jamba is also bringing back their Fall favorite, the Pumpkin Smash smoothie.  Pumpkin Smash is a creamy treat bursting with everyone's favorite flavor for the Fall!  Blended with frozen yogurt and a hint of cinnamon and nutmeg, this smoothie is made with real pumpkin, providing an excellent source of Vitamin A and a good source of calcium and protein.  Available for a limited time only in Sixteen and Original sizes.

Also, for a limited time (9/14/11-9/27/11), Jamba Juice has a great deal on a great deal of WOW!  Just $2 for their delicious slow cooked, steel-cut oatmeal, $2 for Fruit and Veggie OR All Fruit™ Smoothies (Sixteen Size) and $1 Baked Goods with the purchase of any menu drink.

For more information, please visit http://www.jambajuice.com, become a fan on Facebook at www.facebook.com/JambaJuice or follow us on Twitter at @JambaJuice.

About Jamba Juice Company

Founded in 1990, Jamba Juice (NASDAQ: JMBA) is a leading destination for specialty better-for-you beverage and food offerings, including great tasting whole fruit smoothies, fresh squeezed juices, hot beverages including organic coffee and tea, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, California Flatbreads™, signature frozen yogurt, and a variety of baked goods and snacks.  Jamba-branded products for at-home enjoyment are also available through select Jamba Juice stores and retailers across the nation.  Jamba has more than 740 locations nationwide with a growing presence in airports, malls, and college campuses.  Fans can find out more about Jamba's locations as well as specific offerings and promotions by visiting the Jamba Juice website at www.jambajuice.com or by contacting Jamba's Customer Care team at 1-866-4R-FRUIT (473-7848).

SOURCE Jamba Juice Company