Denmark's Finest Cookies, Royal Dansk®, Celebrate 50 Years of Enjoyment
Celebrates Milestone with Limited Edition Anniversary Tin and Instant Win Game
MELVILLE, N.Y., Oct. 3, 2016 /PRNewswire-USNewswire/ -- Today, Royal Dansk®, Denmark's finest luxury cookie, is proud to announce its 50th anniversary, with the release of a limited edition anniversary tin and an online instant win game for fans to celebrate the milestone.
Since 1966, people around the world have enjoyed these quality cookies, which are still baked using the original recipes. With true Danish craftsmanship, a respect for old baking traditions and the finest ingredients, these cookies are a true recipe for happiness. Royal Dansk cookies are recognized for their delicious taste, high quality, and their distinctive packaging, commonly referred to as "the blue tin". Royal Dansk Butter Cookies have become a holiday season staple, loved by generations because of the special occasions they are a part of and the ones that they help create.
"We've been so fortunate that consumers around the globe continue to love our cookies and allow us to be part of their celebrations. With our 50th Anniversary, we would like to celebrate and honor the many special moments that Royal Dansk has been a part of and that we've helped create around the world," noted Maritza Lumpris, Business Director – North America of Kelsen, Inc. "We are committed to continuing to provide the highest quality cookies that stay true to the rich Danish history they are grounded in. We are excited to celebrate this milestone for the brand by taking a look back on where the brand has come from and embracing what it has become after 50 great years."
Starting today through December 31st, fans can enter for a chance to win a series of Royal Dansk prizes on the Royal Dansk Facebook Page or directly on the Royal Dansk website, www.royal-dansk.com. To play, fans must enter the code number found on the top paper inside of the anniversary tin. To play the instant win game, see Official Rules, or get more information, visit the Royal Dansk Facebook page, or www.royal-dansk.com. No purchase necessary. Open to legal US residents 18+. Void where prohibited.
About Kelsen Group
Kelsen Group started in 1933 as a small family bakery in Jutland, Denmark. Over the years, Kelsen grew into the largest Danish Butter Cookie bakery in the world. Our cookies are baked in Denmark using only the finest ingredients. We ensure that every cookie we bake meets our highest quality standards, and that you will enjoy a great taste in every bite. Our two leading brands Royal Dansk and Kjeldsens are known all over the world for their high quality and authentic Danish recipes. For more information, please visit http://www.royal-dansk.com.
CONTACT: Alicia Clarke, (212) 299-8964, [email protected]
Photo - http://photos.prnewswire.com/prnh/20160928/413091
SOURCE Royal Dansk
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